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Using Online Video to promote your business is often seen as more Footse 100 than Farmers market, but Somerset based Video Direct is rapidly turning the world of online video production on its head.

Video Direct provides its unique ’white labelled’ service on a wholesale basis to the UK’s largest magazine and newspaper publishers, online directory owners and web designers who resell the service to advertisers and clients at their own retail price.

Rewind a few years and Video Direct founder Richard Counsell, 32 was starting his career selling food at Farmers markets. It was here that he quickly realised how much people enjoyed meeting the producer of the food and getting to know them in a way that was totally different to visiting a supermarket.

This insight gained from working on a cold market stall, was the inspiration he needed to look for a way to combine the convenience of the internet and a better way for people to meet the person behind the product or service before they buy. The answer was affordable online video promoted by some of the biggest brands in the UK.

With the rise of sites like YouTube and the BBC’s iPlayer, watching video on your computer is now increasingly familiar for consumers. The big challenge for Video Direct was how to make online video production affordable and effective for SME sized businesses.

The solution was to create a low cost system that is ‘more Ryanair than British Airways’ to reflect the current climate. To compliment its premium videos created by a nationwide network of over 200 local cameramen, its recession busting Value Package involves the business owner using an easy to use filming kit for them to ‘shoot’ themselves. This is then sent back to Video Direct to be professionally edited and hosted for 12 months. This unique approach has enabled publishers to hit the magic £500 retail price point for a professionally edited and streamed online video.

This groundbreaking approach is allowing businesses of all sizes and from every sector to use online video to tell their story, helping customers to see behind the scenes and understand the quality of the product or service.

Just like a farmers market, a wide range of firms from fashionista’s to farmers are now using the service to show their customers more about their product or service, how it is made and what makes them different in these uncertain times.

Says Richard “we are delighted Video Direct is running on fast forward… using innovation to deliver exceptional value for money in these difficult times has kept us on course to produce over 2000 videos in 2009…and as an added bonus our office is a lot warmer than the market stall!”

End: Example videos can be seen at

For all Video Direct media enquiries, please contact the Press Office on 0845 0176 386 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Video Direct in the following categories: Food & Drink, Business & Finance, Media & Marketing, Farming & Animals, Computing & Telecoms, for more information visit