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enables Global 5000 Enterprises and Market Research organizations to reduce the cost of telephone research projects and feedback programs

New York, NY and Oslo, Norway – January 8, 2009: Confirmit has partnered with Magnetic North to deliver a hosted telephony platform that enables Global 5000 Enterprises and Market Research organizations to reduce the cost of telephone research projects and feedback programs and avoid the need for dialer hardware installation.

This advanced telephony service will be integrated with Confirmit’s new software platform, scheduled for launch in Q1 2009. The resulting combined solution will become the world’s first complete multi-channel, on-demand platform, suitable for any size and complexity of feedback program or market research survey.

Using Magnetic North’s Hosted OnDemand outbound dialing and call recording technology, Confirmit will provide users with preview, progressive and predictive dialing, autodialing, call recording, and real-time audio-visual monitoring of telephone agents. These functions enable faster telephone research, higher interviewer productivity, and better cost control, as well as centralized management of each of these components.

Pat Molloy, Chief Strategy Officer at Confirmit, explains the core benefit for customers: “For the first time, users will be able to run a fully-distributed call center platform without the need to buy and maintain any in-house infrastructure. This dramatically reduces set up costs and, in most cases, removes the need for involvement from IT departments to install the software. This is therefore an ideal solution for any organization looking to minimize costs and speed up their time to market.”

Confirmit and Magnetic North’s telephony solution is particularly well-suited to geographically diverse operations such as distributed call centers and those employing home workers, since it enables work to be outsourced easily via the Internet. To conduct research projects, interviewers simply need an Internet connection and telephone line or VoIP (Voice over Internet Protocol) connection. This process reduces complexity, minimizes survey costs, and enables faster turn-around of interviews.

In addition, the solution provides easy ‘burstability’ for call center operators and other telephone operations: new interviewers can be added instantly to the system without the need to purchase and install new hardware.

Dominic Gray, Managing Director at Magnetic North, comments: “We have worked closely with Confirmit to develop a tailored telephony system that answers the specific needs of the Market Research and Enterprise Feedback Management markets they serve. The result is a highly-scalable and cost-effective solution.”

Molloy concludes: “Magnetic North’s focus on Software-as-a-Service delivery aligns perfectly with our own business model. Together, we have developed a best-of-breed, on-demand telephony solution that can bring measurable cost and time savings to call centers and other telephone operations worldwide.”

Further information about Confirmit’s full multi-channel platform will be available at launch in Q1 2009.

Press Contacts:
Confirmit: Gary Schwartz, SVP Marketing, +44 7957 142 122
Magnetic North: Lucy Silvers, +44 116 229 2727

About Confirmit
Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Milan, Santiago, Sydney, Tokyo and Valencia.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media.

Please visit for more information.

About Magnetic North
Magnetic North provide next generation productivity solutions for Enterprise and Telco / Carrier Customers. Since 1998, Magnetic North's multi-tenant Hosted OnDemand and customer premise based solutions Maximise dialling and blending and Optimise Call Recording have enabled Global 2000 customers including HP, Vodafone and British Telecom to deliver the best possible service to their clients and increase employee productivity.

This press release was distributed by ResponseSource Press Release Wire on behalf of Confirmit Ltd in the following categories: Media & Marketing, Computing & Telecoms, for more information visit