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Eurostop developed the new system to utilise an integrated stock system, enabling the retailer to offer a wider range of stocks and sizes to customers

Press Release
8 January 2009

Fallen Hero triples online sales with Eurostop retail system

Unique independent fashion store invests in new retail system for online and high street store

Fallen Hero, the unique fashion concept store based in Lincolnshire, has invested in Eurostop’s retail management systems, e rmis, e pos and e commerce for its high street and online stores. Fallen Hero stocks some of the most desirable and sought after branded fashion clothing available; G Star, Replay, Goi-Goi, Duck and Cover, Luke, Fred Perry, Religion, Ben Sherman, Lacoste, Baracuta, Levi’s, Truth, Retro Sport, Teddy Smith. The retailer has integrated its bricks and mortar stock with the webstore, resulting in a centralised, dynamic stock management system that offers customers more choice. Since launching its new website, the company claims it has more than tripled online sales in just twelve months.

The company selected Eurostop’s solutions following a review of several competitive solutions. The company chose Eurostop for its proven expertise in the retail sector and flexible, customer focused approach.

Still firmly committed to its high street store, Fallen Hero recognised growth potential through internet sales and has rapidly expanded its business through the newly developed website. Eurostop developed the new system to utilise an integrated stock system, enabling the retailer to offer a wider range of stocks and sizes to customers.

The company is also planning to utilise the customer loyalty features, providing regular customers with in store promotions and vouchers, as well as targeted email promotions to online buyers.

According to Des Comerford, Managing Director at Fallen Hero; “There is no doubt that since implementing Eurostop’s system, our e-commerce business has grown far more quickly than we anticipated. Our turnover compared to

this time last year has tripled, from investing in advertising, marketing campaigns and the new system.

“We have been able to offer our customers a wider choice and access to a great portfolio of brands – and we expect the system to pay for itself by Spring 2009.”

Denise Proctor, Sales Executive at Eurostop said; “In today’s difficult times it is really important for retailers to focus on their core business and make sure they keep their customer base loyal by delivering what they want. We are delighted that Eurostop’s retail system has been instrumental in the success of Fallen Hero’s online business. It supports their business goal to offer customers a wide range of premium brands with effective, easy to use e-commerce systems.”

-ends-

NOTES TO EDITORS

About Fallen Hero

Fallen Hero is a fashion concept store based in Lincolnshire, retailing some of the most desirable and sought after branded fashion clothing available: G-Star, Replay, Goi-Goi, Duck and Cover, Luke, Baracuta, Retro Sport, Lacoste, Truth, Levi’s, Fred Perry, Ben Sherman Teddy Smith.

From opening its first store in 1983 on one of the main shopping high streets in Lincolnshire, the business has grown to take larger new premises in 2003. In 2006 the Fallen Hero Online fashion store was launched.

The name Fallen Hero is trademarked in many different products for use in Europe, China and Japan and will soon be recognized as a life style brand.

For more information, please visit: www.fallenhero.co.uk

About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased outright, or as a hosted service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Hardy Amies, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass, etc.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan and Denise Proctor
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

PR Artistry Limited
Andreina West
Tel: 01491 639500
email: andreina@pra-ltd.co.uk


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