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Sales people will get a quicker indication of how things are going on each account and call preparation time will be reduced accordingly

- Land Rover authorised parts distributor to standardise on sales-i to deliver real-time customer sales information-

Solihull, UK – January 12th , 2008 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that The Allmakes Group (, the global distributor for Land Rover parts, has chosen sales-i’s sales intelligence system to equip its field-based sales force with real-time sales and gap analysis information.

The £20M turnover group has operations in the UK, Spain, Germany and the USA and serves a customer base across more than 60 countries in 3 continents. It is a main distributor to the British MOD and several defence organisations across the world and supplies parts to NATO and well known charities such as Save the Children and Oxfam.

The Group has a reputation for embracing and using technology to engage with its customers and offer unrivalled service levels. So when MD, Richard Howe was considering how best to extract sales and gap analysis information from his Kerridge information system, a call from sales-i proved very timely. Richard explains, “We have a heritage of running good IT systems to support our customers and we have strong in-house IT expertise to deliver on this goal. We weighed up the cost of developing our own way of interrogating data held in the Kerridge system to do extensive sales gap analysis versus using an off the shelf system purposely designed to do that job. We knew the benefits that this gap analysis could offer – it was a question of which approach was most cost effective. sales-i won hands down.”

Richard has selected sales-i as the company sales intelligence solution and believes the intuitive sales dashboard style of graphically displaying information will greatly appeal to his sales team and enable them to interrogate and identify trends with ease; thereby preparing themselves for sales calls in less time. “Sales people will get a quicker indication of how things are going on each account and call preparation time will be reduced accordingly. Much of this kind of work is done in the salesperson’s own home time, so getting to the right information, quicker will be much welcomed by them and makes for a more content salesforce,” adds Richard.

Paul Black is co-founder of sales-i and welcomes The Allmakes Group to its growing base of Automotive market customers. “This is a great endorsement of the importance companies now put on sales intelligence and gap analysis to increase their customer buying visibility. We are delighted that the Allmakes Group has put its trust in sales-i to provide this vital intelligence and we look forward to working with them to deliver on this goal.”

About sales-i
sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.
sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.
Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.
sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact
Carina Birt, Sarum
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit