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Xrio’s fantastic product line is a great addition to the Bell Micro

• Unified bandwidth management technology enables resellers to revisit or create new Internet, VPN, SaaS and Cloud sales
• Reseller partners sought for UBM product at up to 30 percent margin

Chessington, Surrey 12th January 2009 Bell Micro, a specialist value added distributor of high-tech products, solutions and services, has today announced that it has signed a new vendor agreement with Unified Bandwidth Management (UBM) provider Xrio Ltd. As a result of this partnership Xrio’s world leading hardware and software UBM solutions are now available to Bell Micro’s reseller partners enabling them to offer customers quick, effective and economical load balancing and bonding that delivers additional bandwidth and provides resilience to customer’s Internet connections.

Xrio’s highly advanced technology addresses the issues of Internet connectivity for organisations unaware of the true cost of a connection and that have no business continuity plan if they experience a failure in the service. Integrating the function of Outbound and Inbound Load Balancing, Bonded Internet & VPN and Bandwidth Management, Xrio’s hardware and software products address the issues of resilience and reliability with a single appliance.

“We are the manufacturer of a unique and market leading range of products and it is paramount to Xrio that we communicate our message through a trusted partner, which is Bell Micro. To have access to an established sales channel through a reputable and successful organisation like Bell Micro is the perfect way to take our products to market, and our company to the next level,” said Shelley Garbutt-Wilson, Director of Sales at Xrio.

For resellers of Internet, VPN, Software as a Service and Cloud computing solutions where reliability is paramount, UBM increases bandwidth, ensures resilience and yet can reduce OPEX. This directly translates into new sales opportunities with solid margins of up to 30 percent for Bell Micro’s reseller partners.

“Any company that requires improved performance for applications dependent on bandwidth via the Internet is a potential customer. So for traditional VARs, service providers or integrators, there are tremendous opportunities for increased margin and additional sales,” said Ed Callacher, Networking Divisional Manager at Bell Micro. “Xrio’s fantastic product line is a great addition to the Bell Micro, and opens doors for our partners to revisit existing customers and engage sales opportunities with new clients.”

Xrio’s product does not require the replacement of firewalls or routers and can be set up with no interruption to existing connectivity and infrastructure. Deployment also helps to remove dependency by easily mixing and matching with both new and legacy lines and routers. The Xrio UBMi offering is a world first with integrated two or four port ADSL routers onboard. Specialist pre-sales and technical support from Bell Micro ensures that it is truly offering a solution that can help resellers achieve sales traction.

“This partnership will allow us to continue to invest in our products to ensure they stay leading edge. We are passionate about what we do and we want businesses to know they do not have to be restricted by Internet access speeds, available bandwidths or quality issues, the alternatives we offer of bonding and link balancing need to be known by every business large and small, then they have the freedom of choice, and Bell Micro is our chosen route,” added Garbutt-Wilson.

Bell Micro is now actively seeking new reseller partners to work with Xrio to deliver UBM products, services and support to UK businesses.


About Xrio Ltd
Xrio Ltd, pronounced "x, rio", is the global leader in ADSL Bonding and Link Aggregation products. Xrio provides solutions that make Internet, WAN and VPN access fast and reliable for everyone. By adding intelligence and flexibility into the network to optimise inbound and outbound bandwidth usage, Xrio extends the power of intelligent link usage to all levels of application delivery. Xrio's extensible platform intelligently integrates bandwidth optimization, protects the application and the network, and delivers connection reliability. 1000’s of organisations and service providers worldwide trust Xrio to keep their businesses online and operating at peak bandwidth efficiency. The company is headquartered in Leeds, West Yorkshire with Distributors, Partners and Resellers worldwide. For more information, go to

More information can be found at:

About Bell Micro
Bell Micro is a global, specialist distributor of a wide range of high-tech products, solutions and services, including storage systems, servers, security, software, computer components and peripherals, as well as integration, maintenance and professional services. An industry-recognized specialist in storage products, this Fortune 1000 company is one of the world's largest storage-centric value-added distributors with revenues of over €2bn in Europe and $4bn world-wide.
Bell Micro is uniquely qualified with deep technical and application expertise to service a broad range of information technology needs. From design to deployment, its products and services are available at any level of integration, from components to sub-system assemblies and fully-integrated, tested and certified system solutions all designed to enhance its’ partners. Bell Micro operates through three channels to market – industrial, commercial and enterprise – each of which offers a wide range of services and products from major IT vendors.
Bell Micro is the trading brand for Bell Microproducts Inc. More information can be found at:
Press enquiries should be directed to:

For Bell Micro
Gary Marshall
maillot jaune Communications
tel: 07733 224654.

For Xrio Ltd
Shelley Wilson
Xrio Ltd
+44 (0)113 3220031

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Computing & Telecoms, for more information visit