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Bracknell, UK – Jan. 13, 2009 – Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, again widened its applicability across smartphone platforms today by announcing that its mobile CRM solution is now available for the HTC Google G1 smartphone. The touch-screen Google G1, which debuted in late Q3 2008 with T-Mobile, is powered by Google’s Android, the first ever open source mobile device platform and operating system. Maximizer Mobile CRM supports the largest number of smartphones in the industry, including BlackBerry®, Windows Mobile®, Palm and iPhone™, as well as Nokia and many other handsets powered by the Symbian operating system.

By accessing Maximizer Mobile CRM through a wireless web browser, sales and service professionals who use the HTC Google G1 may now view and update critical customer, sales and service information in real-time, directly from the smartphone to the corporate CRM system. Maximizer’s wireless application enables on-the-go management of customers, leads, sales opportunities, service cases and document repositories.

“Maximizer’s support of the Google G1 smartphone highlights our commitment to making our mobile CRM solutions compatible with all the latest smartphones in this diverse and growing market,” said Mark Carter, marketing manager EMEA for Maximizer Software. “This gives our existing and potential customers more choices, as small to medium-sized businesses rapidly move towards mobilising their organisations. Google’s Android platform is an exciting addition to the mobile market and we take pride in being the first CRM solution to support it.”

Availability & Pricing

In addition to its availability for the Google G1 smartphone, Maximizer Mobile CRM is available for BlackBerry®, Windows Mobile®, iPhone™, Palm, and Symbian-supported smartphones. Please call 44 (0) 1344 766900 or visit for further information and demos.

About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through mobile devices, online, or the desktop. Maximizer Software has sold over 1 million licences to more than 120,000 customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media Contact:
Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766900

Jonathan Bawden or Emily Young
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959

Date: 13.01.09

Ref: 09-002

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This press release was distributed by ResponseSource Press Release Wire on behalf of Portfolio Communications in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit