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London – 14 January 2009. hybris,, a leading multi-channel commerce and communication software vendor, announced today that Toys ‘R’ Us, Britain's biggest Family Leisure, Baby Care and Toy Retailer, has successfully implemented the hybris Commerce Suite as part of its ongoing commitment to offer its customers a fun and convenient way to shop online.

Founded in the UK in 1985, Toys ‘R’ Us was the first national retailer to launch an e-Commerce solution in 1996. The launch of the new website, underpinned by the hybris e-Commerce platform, marks the fourth version of, since its inception.

Mike Coogan, Marketing and E-Commerce Director at Toys ‘R’ Us, said: “Our prime objective was to make our website more intuitive and easier to navigate. The Hybris platform has enabled us to build a functionally rich e-Commerce solution that will allow us to enhance our online presence. The size and diversity of our product line - from toys to computers to pushchairs – means that taking a consistent and co-ordinated approach to Product Information Management (PIM) and pricing is essential. ” he said.

Andrew Piscina, UK Country Manager for hybris, said: "Toys ‘R’ Us’ extensive range of toys and services requires a highly scalable, functionally rich e-commerce solution based on a PIM platform, which will also enable it to take full advantage of new Web 2.0 capabilities. hybris has a proven track record in supporting multi-channel retail businesses and we look forward to working with the team at Toys ‘R’ Us in the long term.”

About hybris
hybris is a leading vendor of multi-channel commerce & communication software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, Norgren, TUI, Lufthansa, Puma, Ulla Popken, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak and Bechtle.

About Toys R Us
Toys R Us is Britain’s leading toy and family leisure product retailer with 73 stores throughout the UK


For further information please contact:

James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226
E-mail: /

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