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Get the Look for Less

a stylish range of hallmarked, sterling silver charms, bracelets and necklaces

All footloose and fancy-free singletons across the UK are off the hook come February, as Valentine's Day looms. Having successfully navigated December, no late-night shopping trips or battling endless queues are necessary.

But for those that are coupled up, February is the time to hit the shops once again with a determined resolve and a depleted overdraft to find the love of their life a little something special to show how much they care, come St. Valentine’s.

And now is the time to also drop those ever-so-subtle hints to other halves about what would be the perfect gift to receive.

Link-It, the gorgeous new charm range by HPJ Jewellers, comprises a stylish range of hallmarked, sterling silver charms, bracelets and necklaces, bringing the latest celebrity trend exclusively to the High Street.

Heavy wrist wear has been a feature of the fashion pack and celebrities alike for the past few seasons, and for those who weren’t lucky enough to get a Link-It bracelet in their Christmas stocking, Valentine's Day is the perfect opportunity.

The current ‘must-have’ accessory, Link-It offers an array of pretty charms to custom design a bracelet or necklace, which can be tailored to suit any look, any season. Sterling silver, Swarovski, handmade glass in a rainbow of colours and crystal, all characterise the various designs and shapes that can be selected to reflect an individual’s style, mood or outfit.

With Link-It, key trends can be embraced year on year. A tame colour palette can be brought to life with colourful glass or sparkling crystal charms, just as a more exuberant outfit can be paired with a more subtle sterling silver option. Whatever the catwalk dictates, Link-It can complement and is set to become a style staple that transcends seasons and adds instant appeal to any outfit.

In today’s fast-moving, fashion-conscious world, Link-It gives savvy women the opportunity to customise their look, making the average more unique and inspired as well as adding a personalised sense of style to an outfit without compromising on quality or style.

Best of all, Link-It provides endless gift possibilities for friends and family for years to come, making this stylish piece of jewellery a precious keepsake to treasure.

The exclusive Link-It range can be purchased at any of HPJ’s 76 stores nationwide, or online via


For further information, samples or images, please contact Rachel Wilkinson at SASS on 01565 832832 or email

Notes to Editors:
• Recent figures show that women shop for accessories on average, 18 times a year, spending a total of 29.6 hours searching for the perfect accompaniment to their outfit. In a lifetime, this equates to £15,840 spent purely on accessories.

• HPJ Jewellers is the UK’s leading and original specialist discount jewellery retailer. With 76 stores nationwide, their store structure and huge buying power means that customers can buy high quality jewellery at considerably lower prices. Ranges include pieces from diamonds to pearls, watches to rings and an array of neck and wrist wear, available in gold and silver. HPJ also stock a selection of designer watches, from brand such as D&G, DKNY and Emporio Armani.

• HPJ are offering a £5 discount voucher to all Link-It customers in store when they spend £30 or more, on their next purchase over £30.

Visit to browse their collections online, or call 01260 288005 for further details.

For details on all 76 stores locations visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Mosquito Digital in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit