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The January issue of PR Success Monthly, a new e-newsletter for PR and marketing professionals, features 10 top tips for handling PR in the recession.

The newsletter, published by New Venture Publishing, also includes the first of a regular “five minutes with…” slot in which editors explain frankly what they want – and don’t want – from PR.

In the January number, Andrew Sawers, editor of Incisive Media’s Financial Director magazine, points out: “The most successful PR people don’t try to solve their client’s problems. They try to help editors solve their readers’ problems.”

The e-newsletter has a feature on why singer and fashion designer Gwen Stefani became such a great celebrity endorsement for maternity fashion and children’s goods retailer Mamas & Papas.

In the first of a regular series, Press Release Clinic looks at how to craft a release introduction which has editors sitting up and taking notice rather than reaching for their delete button.

And there’s news of a survey in which 115 PR clients tell what they look for when they study proposals from agencies pitching for their business.

PR Success Monthly is free to professionals in public relations and marketing who register to receive it.

The January issue can be seen at

Press enquiries: Peter Bartram 01273 565505

This press release was distributed by ResponseSource Press Release Wire on behalf of New Venture Publishing Ltd in the following categories: Business & Finance, Media & Marketing, for more information visit