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Following successful operator launches in Europe, UK is next target

****VISIT US AT MOBILE WORLD CONGRESS, 16-19th February, STAND 2D08 ****

Oxford, January 19th 2009: Hyundai Mobile Europe today announced the launch of Hyundai Mobile UK. This announcement comes on the back of successful handset deployments with network operators including Pannon – the second largest operator in Hungary, Mobiltel in Slovenia and German operator, Eplus. In addition, further operator agreements are pending in Austria.

Initially, Hyundai Mobile UK, will be located at the Advantage Cellular distribution hub in Oxfordshire and will utilise their warehousing and logistics facility to ensure a seamless supply chain operation for the UK and Eire. Director for Hyundai Mobile UK, Roland Prinz said: “The central location and ability to get set up immediately was the reason for selecting the office within Advantage House and we can use the facilities here to provide physical stock within the territory, rather than suffer delays shipping from the Far East to our UK customers. We are now eager to meet with networks and distributors that have direct routes to market, especially those focusing on the retail sector.”

With the full backing of the Hyundai Corporation, together with a very strong brand heritage, Hyundai Mobile UK aims to reach a market share of three to five per cent within five years. “Hyundai is one of the five biggest car manufacturers and is ranked 72nd in the world’s most valuable brands, which is bound to provide a positive image transfer to Hyundai mobiles,” commented Norbert Winkler, the CEO of Hyundai Mobile Europe. “The excellent global sales contacts from Hyundai Corporation’s 120 distribution partners have already enabled us to build up a wide European sales network in just a few months. We are delighted to have now secured a base in the UK and look forward to developing the business in what is clearly one of the most important territories within Europe,” he added.

The company is currently selecting a limited number of candidates for roles within Hyundai Mobile UK, commencing with a head of sales responsible for networks and distributors. In addition, it is inviting potential business partners to view the product portfolio on the Hyundai Mobile stand (2D08) at the Mobile World Congress in February.

Hyundai Mobile focuses on innovations, niche products and mobiles for a broad, price-conscious target group. Ten to fifteen handset models are planned annually across Hyundai’s ‘Basic’, ‘Music’, ‘Lifestyle’ ‘Innovation’ and ‘Business’ product segments. Devices in the business sector (including Windows mobile operating system) are due for launch in the first half of 2009.

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About Hyundai Mobile Europe
Headquartered in Vienna, Hyundai Mobile Europe has previously launched branches in Germany, Hungary and Bulgaria, as well as establishing local sales organisations in Switzerland, the Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Bosnia, Macedonia and Bulgaria. A wholly-owned subsidiary of Leitz-Austria Vertriebs GmbH, Hyundai Mobile Europe has successfully launched eight handsets to date. Sales partnerships are currently in setup phase in Poland, Italy and France with sales branches planned in Portugal, Spain, the Benelux countries, Romania and Greece in 2009.

Press contact for further information:

Andrew Durkin
MUSTARD PR
T: +44 (0) 1628 502 601
E: andrew@mustardpr.com
W: www.mustardpr.com

Company contact for further information:
Graham Jelfs
Hyundai Mobile UK
Head of Marketing & Communications
Tel: 0844 57 66 8 44
Mob: 07979 913265
Email: gj@hyundaimobile.co.uk



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