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A leading UK fashion website has revealed the results of its first research into the world of eating disorders and found that nearly a third of women think that their partner or husband is showing signs of anorexia.

Research published today has revealed that a third of UK women are worried that their partner or husband is showing early signs of the eating disorder anorexia. The statistics also show that women attribute the rise in M-anorexia to peer group pressure, and that men are increasingly feeling the need to lose weight in order to live up to the film persona of Hollywood's leading actors.

Over 3000* women took part in the research for leading UK fashion website, after the company decided to commission the research having initially asked it users what charity they thought the site should link up with in 2009 and charities relating to eating disorders got several mentions.

MyCelebrityFashion then sent out a user-questionnaire asking about the number of people being affected by eating disorders and when asked if they knew anyone who they thought was potentially suffering from anorexia or a similar eating disorder, 31% chose the "Boyfriend/Fiancé/Husband" option.

37% said that they had a friend who they thought was potentially suffering from anorexia, 14% chose the "Family Member/Relative" option, 7% said "myself" and only 11% said they did not know anyone who they thought was potentially suffering from anorexia or a similar eating disorder.

MyCelebrityFashion is now looking to link up with a leading eating disorder charity for 2009 and will be placing a link to an eating order advice helpline and website on its own website in order to try and offer help to those who are affect or know someone who is affected.

Jilly Tovey is the Managing Director of MyCelebrityFashion and speaking about the worrying rise in ‘manorexia’ she said,

"This is a deeply concerning trend that needs addressing in order to make sure that people get the help and support that they need. MyCelebrityFashion has gone against the fashion industry before and spoken out against the negative aspect of the fashion world and the effect it can have on young people across the UK and we are keen to keep raising the issue until people take notice.

"Our own site has fashionable clothing for every size, from the controversial size zero right through to plus sizes and we try to work hard with our retailers to make sure they make items of fashionable clothing that reflect the changing sizes and nature of the UK population".

Other notable results from the research include the finding that the majority, 42%, of those polled have subjected themselves to four crash diets last year. 13% of people admitted to ‘crash dieting’ over ten times in 2008.

Over two thirds, 68%, admitted to skipping meals on a daily basis in a bid to lose weight. Just 23% of females questioned were happy with their appearance.


For more information, or to interview a member of the MCF team, please contact Rich Leigh of 10 Yetis Public Relations Agency on 01452 348 211 or


MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

*Sample size - 3128 females aged 17-35

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Men's Interest, Health, Women's Interest & Beauty, Food & Drink, Retail & Fashion, for more information visit