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Press Release
22 January 2008

Lifestyle retailer Octopus supports ambitious expansion with new retail systems from Eurostop

Octopus, a nationwide retailer of unusual and eye-catching homewares, gifts, jewellery, watches and designer luggage has recently selected Eurostop for its retail systems. Eurostop’s e rmis has been installed at the head office in Carnaby Street, London and Eurostop’s e pos has been installed at each of the 18 stores which are located at key sites across London and at major city centres and shopping malls across the country. The new system will gather sales data in near real time from the stores, and replaces a more basic system that the firm installed several years earlier.

Octopus has recently been shortlisted for the Retail Week Emerging Retailer of the Year award.

Eurostop’s solution was selected for its extensive functionality and its powerful reporting. The new integrated, multi-user system will give the retailer tighter stock management, and provides the management team with better overall visibility of the business. Reports that previously took a week to produce can now be generated in seconds. The merchandising module of the system enables stores to make their own stock ordering decisions. For the London stores in particular, this is critical as they replenish on a daily basis enabling them operate with minimal storage space.

The warehouse, based near Waterloo, is now able to produce its own pick lists, where before they had relied on head office to produce them. This saves time, and because it is quicker, ensures greater accuracy.

Owner and Managing Director Edward Kerr-Muir commented, “When we first set up the business 13 years ago a basic system was all we needed. Now that we are expanding rapidly and look to double the number of stores in the next year or two, we need a full management system that will enable us to see the business as a whole. The Eurostop system empowers us to take commercial decisions quickly.”

Denise Proctor, Sales Executive at Eurostop said, “At Eurostop we aim to automate as many retail management processes as possible and so provide as much information to the retailer as quickly as possible. In tough trading conditions, this enables the retailer to make quick, informed decisions, that can often make the difference between making a profit and not.”



About Octopus

Founded in 1995, Octopus was set up to meet a niche in the market for highly desirable household goods, jewellery, and gifts. Octopus’s product range, which is exclusive to the UK, is bright and colourful and adds glamour to any room.

Octopus has stores at high profile locations across London including Carnaby Street, Covent Garden, Kings Road, Portbello Road and Piccadilly Circus. The retailer also has stores in Chester, York, Leeds, Manchester, Bath, Reading Oxford, Cambridge, Brighton, Blue Water Kent and will be opening a store shortly at the White City/Westfield development.

About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased outright, or as a hosted service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Hardy Amies, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass, etc.

For more information visit: or contact:

Editors Contacts:

Phillip Moylan/Denise Proctor
Eurostop Limited
Tel: 020 8991 2700

Andreina West
PR Artistry Limited
Tel: 01491 639500

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Computing & Telecoms, for more information visit