Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

26th January 2009

Press release

Tim Day Brands forms strategic partnership with functional drinks expert

TDB (, the brand consultancy, is pleased to announce a strategic alliance with Steve Scutt, a Fellow of the Institute of Food Science and Technology, and former Commonwealth Gold medal winner at 400 metres.

The collaboration will be committed to creating, developing and producing for clients, innovative functional drinks products with scientifically proven benefits.

Tim Day commented “This is an exciting partnership because it forms a highly relevant union of brand creativity and scientific product innovation. The sum of these parts means that we can offer our clients a bespoke service of cutting edge product development”.

The partnership is already well under way with their first project, the development of a highly technical hangover recovery drink earmarked for launch later in the year.

Steve Scutt, commented “ By pooling our skills it means we have the ability to deliver intelligent and informed NPD solutions with the ‘cool’ factor”.

--- End ---


Tim Day is an entrepreneur with a voracious appetite for product creation, marketing & brand building. In May 2006 he was nominated ‘Entrepreneur of the year’ by O2 & Arena Magazine for his work with ‘WOKKA SAKi’ ( the award winning vodka / sake brand he created and which now is exported internationally. Prior to this he teamed up with the Extreme Group to form & launch Extreme Drinks (, a range of functional soft drinks. Other brands he created include BREAD - the award winning Prepaid Maestro Card (, and Swedish Navy (, a premium casual clothing brand launching Autumn 09 and IRONIC - spray starch (

Steven Scutt, the founder of Innutria ( has combined his academic training, sporting prowess and business acumen to provide clients with a business consultancy committed to bringing ethical, innovative and successful product development to a portfolio of blue chip companies around the world. Steve is a former Commonwealth Games Gold Medal winner, ranked in the World's top 30 at 400 metres and a recently elected Fellow of The Institute of Food Science and Technology.

For all enquiries:

Tel: +44 (0) 207 386 7777

TDB, Loft 3, 40/42 William IV Street, Covent Garden, London WC2N 4DD

This press release was distributed by ResponseSource Press Release Wire on behalf of Extreme Spirits Ltd in the following categories: Food & Drink, Media & Marketing, for more information visit