Alterian Content Management Platform is Decreasing Costs and Improving Ease of Use for Popular Online Lending Exchange
CHICAGO – January 27, 2009 – LendingTree, LLC, the nation’s leading online lending exchange, re-launched its flagship site of LendingTree.com in Q408 driven by the Enterprise Edition of Alterian Content Management platform, Alterian’s (LSE:ALN) leading web content management solution. The organisation is utilising the solution to manage, adapt and grow its online Web site.
LendingTree conducts business online through its Web site, LendingTree.com. Since the implementation of Alterian Web Content Management, LendingTree has been able to increase the speed of content updates to the site due to fewer process points and individuals involved, providing the ability to respond immediately to daily market turns, and post interest rate drop notices within minutes of announcement. Additionally, LendingTree has decreased development overhead for site changes and its business users have more control over content.
Alterian’s Web Content Management solution, formerly known as Morello, is a scalable solution that empowers all companies regardless of size. The platform’s user-friendly interface provides a flexible, collaborative solution. Ultimately, Alterian Web Content Management allows an organisation’s digital marketing channel to be managed by business professionals, enabling quicker response times to meet customer needs and create engagement with site visitors.
“Alterian Content Management has already changed the way we at LendingTree do business,” said Alyssa Vassil, manager, quality assurance and process innovation, LendingTree. “The ability to upload valuable information for our customers in short order is helping us to build stronger relationships with our customers and allowing us to adapt the consumer experience to the current market. Due to the value we’ve already seen, we plan to extend our use of Alterian Content Management to manage other Tree.com brands and businesses.”
“We are delighted to see the Alterian Content Management Platform at work with companies like LendingTree as it pushes forward as a thought leader in the financial services industry,” said David Eldridge, CEO of Alterian. “In an industry with increased volatility, consumers need a place that they trust for the most up to date, reliable information. LendingTree, with its implementation of Alterian Content Management, is able to provide that information in real-time, allowing them to make informed decisions. LendingTree joins the rapidly growing group of North American customers who are gaining the benefit of the web content management capability in our Integrated Marketing Platform.”
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.
It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Alterian Messenger email platform, and the award winning Alterian Content Management web solutions, which enables marketers to drive a seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com.
About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE.
Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans sm, GetSmart.com, and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE).
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