Research of over 1800 Englishmen and women showed that more people were aware of when the Chinese New Year fell this year than when St George’s Day, the English national day is. More than 3 times as many English are aware of when St Patrick’s Day is in relation to the day also.
Extremely high sales of Chinese takeaway food over the period of time around Chinese New Year* prompted the UK’s leading takeaway ordering portal to research English attitudes towards national days.
The study commissioned by www.Just-Eat.co.uk reveals that of the 1,872 people who participated, just 12% knew when St George’s Day**, England’s national day, fell, compared to 38% who were aware when the Chinese New Year was this year.
Chinese food overtook Britain’s adopted national takeaway favourite, Indian for the days running up to Chinese New Year, culminating in Chinese food orders doubling the amount of Indian food on January 26th, Chinese New Year itself.
Just-Eat.co.uk decided to investigate the interesting spike in the run-up to and including Chinese New Year, and found that Englishmen and women were also less likely to know when the Queen’s Official Birthday*** was in comparison to the Chinese day of celebration, with just a quarter, 25%, picking the right timeframe; the last Monday in May.
Interestingly, over 1 in 3 English people, 34%, knew exactly when St Patrick’s Day**** fell, nearly three times as many as those who were aware of when St George’s Day was.
David Buttress, CEO of Just-Eat.co.uk was surprised by the findings,
“The results were certainly unexpected, but have given us the knowledge that English people are more aware of Chinese New Year than maybe you would expect. We were expecting a slight increase in Chinese ordering, but were blown away by the number of meals delivered, especially on the day itself.
“It is, however, a sad reflection of our times that our national day, St George’s Day, is not something more are aware of. The fact that three times more people are aware of when Ireland’s St Patrick’s Day falls is testament to the fact that as a country England is slowly losing pride in its own heritage.”
www.Just-Eat.co.uk is the UK branch of the highly successful European model, which provides an average of more than 30,000 meals for customers in any given 24 hours. Just-Eat have a strategic partnership with Coca Cola.
The service supplies customers with a large directory of varied restaurants and eateries in their area, which when selected provide the user with a full, up-to-date menu including prices. The site also gives the customer an estimated delivery time, as well as beverage options.
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*Chinese New Year – 26th January (2009)
**St George’s Day – 23rd April
***Queen’s Official Birthday – last Monday in May
****St Patrick’s Day – 17th March
Just-Eat have received and dealt with more than 7,000,000 meal orders
The research was conducted using a large database of online users who opted in to help with surveys
Just-Eat has over 2000 restaurants signed up to its UK site and uses it’s patented Just-Eat technology to offering a seamless on-line ordering service including latest menu’s, over 40,000 customer reviews, secure card ordering and automatic confirmation of orders and delivery times.
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