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• Saturday 31st January scheduled to be the year's biggest night for first dates
• Nearly half of singles say they feel most lonely in January
• 700,000 new relationships to blossom by February.

January has a reputation as the peak month for relationships to break up, for couples to file for divorce and for singles to feel overwhelmed by loneliness, but new statistics have provided grounds for optimism: January is bonanza time for budding romances, with Saturday 31st January scheduled to be the year's biggest night for first dates.

A survey of 5,000 singles by, Europe's largest scientifically-based online dating service, revealed that Britain's singles will go on a staggering 2.5 million first dates this January - nearly three times more than in December and twice as many as any other single month of the year. But it’s Saturday 31st January that is scheduled to be the year's biggest night for first dates, of which an estimated 700,000 will blossom into new romance by February.

According to Dr Victoria Lukats, psychiatrist and's dating expert, there's a simple explanation:
"These findings are consistent with previous surveys. We know that more people join internet dating services in January than any other time of year. We also know that internet dating has now become the single most common way of finding a partner. The explanation could be down to the post-Christmas malaise, pressure from well-meaning friends and relatives or New Year's resolutions. Perhaps people who have been putting off dating for a while may tell themselves they will make an effort in the New Year."

In a recent poll of 1,300 singles by, three out of four people (81%) said they would actively look to meet someone in January, regardless of the downturn in the economy. That's 47% looking for a committed relationship, 13% for a casual relationship and 21% for any type of relationship. What's more, nearly half (47%) of singles, 45% of men and 50% of women, admitted to feeling particularly lonely in January -- that would factor up to more than 6 million people nationwide

Dr Victoria Lukats continued.
"According to this survey, Saturdays and Fridays are the most popular days for a first date. Interestingly, a similar survey in 2006 had found Thursday to be the most popular day of the week for a first date. Unless a survey is very large, it's difficult to draw certain conclusions but if indeed the favourite day of the week for a first date has shifted, it's tempting to hypothesize that this could be due to the economic downturn. Maybe people only want to spend money going out once a week, rather than reserving Fridays and Saturdays just for seeing friends."

As more and more singles reach out for love in 2009, over two thirds, 67%, will turn to paid-for dating services to arrange a date. An estimated 12 million first dates will be organised online in 2009. is Europe's largest dating and relationship service with millions of members. Unlike other dating services, PARSHIP matches people using a unique scientific personality test, created by Hamburg University.

Based on 40 years of scientific research, the PARSHIP compatibility test is able to match people who share similar and complementary personality and character traits - the requirements for a harmonious relationship.

Research suggests that people are twice as likely to develop a lasting relationship with PARSHIP's help than with any other method.

Regional statistics
Singles looking for love in January
North – 81%
Midlands – 81%
Wales – 78%
London – 87%
Scotland – 76%

Singles who admitted to feeling lonely in January
North – 51%
Midlands – 50%
Wales – 40%
London – 46%
Scotland – 49%

- Ends -

For Further information, please contact Penny Conway on 020 7014 4046, 07775 992350 or email

The European Singles Survey – 5,000 people, male and female, were interviewed between the ages of 18 and 50 in December 2008. The research was coordinated and compiled by market research institute, INNOFACT AG.

Online dating and first dates survey was conducted by PARSHIP between 15th December 2008 and 15th January 2009 and questioned 1,300 people over the age of 18.

About Dr Victoria Lukats
Dr Victoria Lukats, MBBS MRCPsych MSc is a psychiatrist, agony aunt and dating expert. As well as working as a dating expert Dr Lukats a specialist registrar in psychiatry and writes an agony aunt column on relationships and dating for a national newspaper and a national magazine.

About is Europe's largest dating service dedicated to people who want to form a serious relationship. Founded in 2001, PARSHIP GmbH is headquartered in Hamburg, is 87%-owned by Holtzbrinck networXs AG, part of the Georg von Holtzbrinck publishing group, one of Germany's largest publishing companies with financial interests in more than 80 companies including the Macmillan Group.

This press release was distributed by ResponseSource Press Release Wire on behalf of PARSHIP GmbH in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, for more information visit