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Research from the World’s leading people search website can reveal that 83% of Brits use either their pet name, date of birth or maiden name as their security password for private email accounts or online banking but only 37% are aware of the dangers of disclosing this information online.

83% of the British population use either their date of birth, pet name, street name or maiden name as their password or security question for most of their private email or bank accounts but more than 60% have not considered the dangers of discussing this information online, on sites such as Facebook and MySpace., the World’s leading people search website, conducted a study of 733 Brits and found that very few are aware of the dangers of disclosing personal information on the web.

The recent cases of Sarah Palin and Harriet Harman having their private blogs hacked into reflect how important it is to monitor what information people are making public about themselves and whether this information can potentially expose an individual to fraud.

Steffen Ruehl, CEO and Co-founder of comments;

“So often you hear about the dangers of talking to strangers online but people forget about the risks of talking to a friend. You may be telling your friend your new address or pet name and make your date of birth available for anyone to see online.

“With social networking sites and forums, in particular, people trust their friends and are at ease with the intended recipient of the message; therefore forgetting that this very private information has just been made very public. People just need to be aware of what others have access to and is a great way to find this information out.”

Websites such as Facebook and MySpace automatically set peoples’ profiles to ‘public’ and expect individuals to have the technical ability and understanding to be able to change this to ‘private’.

Steffen Ruehl continues;

“Social networking sites claim to be for anyone, of any technical ability yet they require a level of technical understanding just to make them secure. You’d be surprised how many people presume their profile is private, only to find out an ex, their parents, a prospective employer or someone more sinister is actually able to trace their every move.” allows people to search for themselves online and collects any publicly available information linked to their name; consequently offering people the ability to monitor and control what others have access to.


Images and logo available on request

Further information about

Emma Stockley, 10 Yetis PR
Tel: 01452 348 211
Note to Editors

yasni is the world’s most popular people search engine with almost 26 million page views each month
and approximately 10 million visitors in five countries.

People search, which accounts for nearly one-third of all search queries on the Internet, is one of
the largest online markets as more and more people turn to the Web to find information about old friends,
Co-workers, business partners, job applicants, neighbours, prospective mates and much more.

In just a few seconds, yasni provides a comprehensive overview of people and their associated networks,
including contacts, pictures and other publicly available information.

yasni is also the ultimate resource to control one’s online reputation and manage what information is
available about them on the Web.


You all know how this works by now. Answer my extremely difficult quiz question; send your answers to and whoever gets to me the quickest wins a very yummy prize!
Q: Which big online recruitment site got hacked into this week?

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Consumer Technology, Personal Finance, Computing & Telecoms, for more information visit