It has been well documented that gardening can help alleviate the stresses associated with a high-powered job, but what if you’ve just been asked to design a garden for the Chelsea Flower Show?
As a director of a successful customer insight and strategy business which boasts an enviable list of blue-chip clients and a second office in Sydney, Australia, Will Beresford is no stranger to blood, sweat and tears. And now Will has rolled up his sleeves once more to tackle a different challenge – designing a garden in aid of Help for Heroes for the RHS Chelsea Flower Show. Combining his business creativity with a passion for garden design has proved a winning formula for Will, as his collaboration with friend Drusilla Stewart was recently accepted for the 2009 event in May.
The garden has been designed in honour of wounded servicemen and women, and was inspired by conversations with the wives of servicemen who are returning to Afghanistan this year. Eschewing the usual symbols of war and remembrance, the garden has been designed as a sanctuary, offering restorative and therapeutic qualities as well being practical for those dealing with lifelong injuries to explore and fully enjoy.
“The most satisfying way to support a charity is by doing something that you love to do” says Will. “In my case, I am building a garden at one of the biggest flower shows in the world. That in itself is a huge honour, but to be doing this in aid of such a great cause that is benefiting people who have given so much makes it really something quite special indeed.”
The Chelsea Flower Show runs from the 19th to the 23rd May, 2009.
Notes for Editors:
About Beyond Analysis:
Beyond Analysis is a leading customer insight and strategy provider that has developed a pragmatic and flexible approach to deploying data to drive competitive advantage.
Bringing hands-on experience of developing world-class customer insight capabilities to blue-chip organisations including Visa, Waitrose, B&Q, BT and Gala Coral, Beyond Analysis can quickly and effectively identify the levers that will harness the power of data.
About Help for Heroes:
Help for Heroes was started in 2007 to provide support to the wounded servicemen and women of the UK. They now raise approximately £1 million a month providing direct help to those wounded and their families. For further details please log on to the website, www.helpforheroes.org.uk.
For further information, please contact:
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