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- Award-winning local authority website uses Foviance to improve its usability.

London, UK, 02 February 2009 – Foviance, the expert in customer experience, has been selected by East Sussex County Council to test their website and provide usability recommendations. As part of ongoing improvements to online services, this study aims to make their information more accessible to East Sussex residents and other web visitors.

Childcare services and help for older people are amongst the key areas of the Council’s website, receiving over 1.5 million visitors a year, which will benefit from the research.

The Council chose Foviance after reviewing a number of other suppliers. After initial testing, they will provide coaching to key Council staff members so they can continue running usability exercises independently.

Rachel Smith, Web Services Manager of ESCC said: “Although our site has been recognised as one of the best Local Authority websites in England, we cannot be complacent and we constantly strive to improve accessibility and services for residents. The usability testing and coaching is part of our ongoing efforts to fulfil our commitments to local residents and make our services more accountable.”

Paul Blunden, CEO, Foviance, said: “We help a range of businesses improve the online customer services they provide. Local authorities have a responsibility to ensure best practices and equality in digital service delivery. Applying usability techniques to the website ensures that ESCC is fulfilling its obligations to deliver the highest standards possible to its residents.”

The usability testing will run throughout February and March. More information is available at


Notes to editors
1. In 2008, the East Sussex County Council website was one of only four local authority websites to receive an ‘excellent’ rating from the Society of IT Managers (SOCITM). See:

About Foviance
Foviance is a leading customer experience consultancy that works globally with some of the world’s best known brands to deliver measurable improvements in performance.

Founded in 2001 and with a heritage in website usability and data analytics, Foviance delivers consultancy to its clients about the effectiveness of their individual channels, such as mobile, web and call centre and how they combine in a cross-channel environment. For many clients, insight is provided not only in their home market, but also internationally through Foviance’s extensive alliance network.

Foviance engages with its customers wherever they are in their product lifecycle, and provides insight so they understand how to improve, create and deliver excellent customer experiences.

Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays, BSkyB, and Sainsbury’s. In addition Foviance works with International brands such as AstraZeneca, Dell and Nokia. For further information please visit:

For further information:

Melanie Hesketh / Becky Cheers
Prompt Communications for Foviance
+44 208 996 1638 / +44 208 996 1636

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit