Bracknell, Berkshire, February 2nd 2009: High tech PR group, EPRF (European Public Relations Federation), of which Insight Group is a founding member, has now expanded to offer PR and marketing to Eastern Europe. High tech agencies Inventive Communications (Poland), Gold Communications (Hungary) and Relative PR (Czech Republic) have been signed up by EPRF, meaning that the federation now offers PR to eleven European countries.
EPRF has been offering pan-European communication, business development and consulting services within the IT and consumer electronics markets since 2006. The group services customers willing to increase their visibility on a pan-European basis.
IT industry profits from EPRF experience
All EPRF PR agencies are focused on the IT market. The basic condition for EPRF membership is a well-grounded knowledge about processes and workflows in these industries. “Manufacturers, distributors and retailers have experienced that PR agencies often have only a limited comprehension of the IT market, due to the fast-moving pace of developments in the industry. The way we have set up the EPRF means that clients’ messages can be communicated across Europe quickly and accurately, by people who have an in-depth knowledge of how to promote IT companies,” says Mark Robson, partner at Insight Group.
Effective and efficient – clients benefit through centralised control
An added value for clients lies in the simple process of reaching the market. The EPRF agency located in the country of the client’s headquarters takes over the role of lead agency and coordinates all activities with the agencies in the target countries.
Industry relies on consulting and communication competencies
Global players like Emerson’s (140,000 employees worldwide) division Emerson Network Power rely on the EPRF group’s expertise in the key markets of Italy, France and Germany. The lead agency is Italy-based EPRF agency Pragmatika. Additionally, the global leader for Business Critical Continuity™ cooperates with EPRF members Le Savoir Dire (France) and Riba:BusinessTalk (Germany) regarding channel business as well as big enterprise projects.
About Insight Group
The Insight Group, based in Bracknell, Berkshire, was founded in 1988 as a provider of high-tech press and public relations services. Since then it has expanded its reach to provide business-to-business PR across different sectors, as well as providing internet and email marketing services. Insight is a founding partner of EPRF, the European PR Federation, providing marketing communications across Europe. The EPRF is continuously growing and is currently represented in Belgium, Germany, France, Italy, Spain, UK, Netherlands, Poland, Hungary, Czech Republic and Israel. Insight’s current clients include Data Integration, ExactTarget, Flashpoint, ImagePro, Integralis, Keymail Marketing, OMM Group and Secure Signature Systems. More information on Insight is available at www.insightgroup.co.uk, or by contacting Mark Robson on 01344 871900. Information on EPRF can be found at www.eprf.eu.
Mark Robson, Partner, Insight:
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