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Special offer: Create a web store for just £1

Hi-res image available from Dexterity

West Byfleet, Surrey – 3 February 2009 - Actinic, the award-winning ecommerce software provider today announces version 2.0 of its entry-level, web-based shopping cart, Actinic Express. This provides startup web retailers with a quick and cost-effective way to start trading online, enabling them to create and manage their own online shop, all via a web browser. The enhancements include site design, order processing and payment, performance, usability and also marketing features. As a special offer, Actinic Express costs £1.00 for the first month until end April 2009.

Version 2.0 adds eight new themes to provide additional choices for an ecommerce site’s appearance. Themes can be customised with company logos, fonts and colour schemes so that each site has its own identity that reflects the business’ look and feel.

The design options for the product pages have also been enhanced. New layout options include displaying products in multiple columns on a page -- ideal for site owners with an extensive range of products.

New features within order processing include integration with Google Checkout and more flexibility on order filtering.

Amongst its many performance changes, Actinic Express 2.0 now has an improved backend database, page loading and rendering, configuration of product attributes and memory usage.

Marketing functionality now includes the facility to export customer details easily for mailshots and e-mail campaigns. The addition of Google Analytics integration enables tracking and measuring of both visitor behaviour and also web site and marketing campaign performances.

Kate Donald of says: “We chose Actinic Express as it had consistently good reviews within the industry and was extremely easy to use. We also liked the fact that we could easily upgrade our website as and when our business needed to.”

Visit the Actinic Express example store at

For a demo go to:

A full list of changes since Actinic Express 1.0 is at

Pricing and availability

Actinic Express 2.0 is available today. To coincide with this release Actinic is offering new customers a sign up fee of £1.00, including the first month of hosting for free on its secure servers. This offer ends 30 April 2009 and replaces the normal £49.99 (+ VAT) set up price. After the first month Actinic Express costs just £19.99 per month (+ VAT) with no minimum contract term. This includes hosting. Available from or 0845 129 4800.

For review copies, contact:

Actinic PR: Jane Lee, Dexterity. Tel +44 (0)1273 470199, jane.lee at

About the product:

Actinic Express is an easy-to-use online shopping cart solution (as opposed to desktop-based software) that includes everything you need to set up and manage your own online shop. Whether you are a new start-up business, or an existing business looking to expand online, Actinic Express will get you trading on the internet, fast. No programming or design skills are necessary. If you can use a web browser, you can use Actinic Express.

Your online shop is hosted by Actinic with new software features added automatically, leaving you to get on with the important job of running and growing your business. And even better, the package is provided for a low monthly payment so your business can afford to trade online, whatever your budget.

Key features include: it’s easy to set up and manage your shop from any PC with an internet connection, no software to install; choice of customisable design templates; flexible online catalogue to display your products (up to 20,000); search engine friendly; a range of payment processing options; hosting, automatic software upgrades and telephone support included.

About Actinic:

Founded in 1996, Actinic is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages.

Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. The range includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic powers more UK ecommerce sites than any other company. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Some better known Actinic users include the Royal Opera House, the Scout Association, Vivienne Westwood and the Henley Royal Regatta.

Actinic EPOS systems give a comprehensive feature set that is straight forward to operate at great value prices. The range extends from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality for centralised product, stock and price updating and reporting.


Trademarks: Actinic, Actinic Catalog, Actinic Business and Actinic Designer are registered trademarks of Actinic Software Limited.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit