KXEN, the data mining automation vendor, today announced record quarterly performance and continued success and growth with new orders from a broad range of vertical markets, including financial services, marketing and advertising services, retail, media, and healthcare.
New customers in the fourth quarter include Lloyds TSB, ING, Bank of America, Capital Card Services, Highmark, Mobilink, NSA Media, Orascom Telecom Algerie, RealNetworks, Rockwell Automation, TransUnion, VM Materiaux, and the Western Union. In addition, the company expanded the scope of its relationship with existing customers such as La Poste, Overstock.com and Wells Fargo.
KXEN helps businesses better understand, interact with and influence customers. KXEN delivers a complete data mining automation platform that includes advanced capabilities to transform data into actionable insights.
Lower cost, ease-of-use, ease-of-deployment, quality of customer support and immediate return on investment are routinely cited by new KXEN customers as the primary reasons for selection.
UK bank Lloyds TSB adopted KXEN's software after an extensive six month evaluation. "It's been an invaluable addition to our analytic toolkit and we've already realised significant benefits and raised the bar on our productivity," said the company's head of value solutions, Simon Samuel. "Two to three week timescales to turn round models and analysis are no longer acceptable within the current environment and with KXEN we're now doing in hours what used to take days. KXEN has enabled us to differentiate
our modeling resource to increase both the breadth and depth of our capability."
At the German retail bank ING-DiBa, a part of the global ING Group, Dr. Martin Schmidberger, director customer analytics, said KXEN has been adopted by the bank for marketing campaign optimisation after a searching evaluation of alternative solutions. "We found KXEN to be really easy and intuitive to use," he said. "It does everything we need from a data mining solution at a very attractive price compared to rival tools."
La Poste, the French national post office chose KXEN for its corporate IT division to provide analytics services right across the organization. Key factors in the decision were its low total cost of ownership, its versatility and its productivity, as the company's director of studies & developments, Viviane Madinier, explains: "No other data mining software can match KXEN's speed and ease of use, resulting in better profitability. Also we liked the way it could be simply plugged in and used with our existing infrastructure and systems without the need for any additional data transfer taking place."
KXEN's CEO Roger Haddad welcomed the new business. “Having pioneered the use of automated data mining among many of the world’s top retail, financial services and telecommunications companies, KXEN is expanding into complementary markets such as online businesses, advertising, media and marketing services,” he said. “We are also continuing to extend our international footprint, boosting our presence in key regions such as Europe, South America and Asia Pacific.”
KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Its solution integrates predictive analytics into strategic business processes, allowing customers to drive greater value into their business. Find out more by visiting www.kxen.com.
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