CREDIT CRUNCH LOVE
LINDOR study reveals how to melt a modern woman’s heart
Gentlemen put your money and grand gestures away because today’s self sufficient, modern London woman is looking for a new style of romance, according to a study by the Lindt Master Chocolatiers, creators of LINDOR.1
An overwhelming 76% of men and women in London said that it was the small, thoughtful presents – where money wasn’t a factor – that really melted their hearts. These Valentine’s Day top treats for men and women included a romantic meal, cards with thoughtful messages and spending quality time together. London men spend the most money on Valentines gifts, the highest in the UK with an average spend of £67.15 and plan 11 days in advance.
After years of conspicuous consumption and grand over the top romance, a much lower key, more modern style of love – one that is increasingly focused on small, considerate actions rather than the traditional or the costly - seems to have taken hold as the economy shifts down a gear. Identified as ‘New Romantics’ in the LINDOR survey, these modern women have nothing to do with the 1980s music scene and everything to do with a new trend towards credit crunch love.
In fact the LINDOR study - which will make welcome reading to both men and women alike - found that 31% of modern London women were suspicious of an over the top or excessively grand romantic gesture and would prefer a box of their favourite chocolate treats.
Relationship expert, Sam van Rood, believes this is because love and romance is getting back to basics after the credit crunch:
“This February 14th a budget Valentine's will win you more romantic brownie points than splashing out on expensive presents. Thoughtful, simple gifts are all you need to show your partner you love them. Gold diggers aside, the majority of women look for equality in a relationship which results in a more considerate form of romance where it’s the thought that counts. Popular gestures that women all over the world love are small but beautiful gifts which include running a bath for a partner surprising her with a babysitter for some me (or us)-time or simply buying her favourite chocolate – actions which revealed both consideration and an appreciation of the other partner’s individual needs and wants.”
The Master Chocolatier for LINDOR commented: “The results from the study hopefully help to de-mystify modern attitudes to romance and alleviate some of the pressure today’s couples face to keep romance going without running up huge costs. Our report revealed that small, considerate gestures are ‘in’ for 2009 and keeping the romance alive can really be as simple as offering her favourite smooth melting LINDOR chocolate.
Your favourite flower
A head or foot massage
A handwritten note
Running a bath for you
Cooking you dinner
DVD and sofa snuggles
Carrying your bags
A single LINDOR chocolate
Splashing the cash
24 long stemmed roses
A spa day
A weekend away
The latest ‘IT’ bag
A giant box of chocolates
1 December 2008 survey of 2,043 adults aged 16 and above
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Notes to editors:
LINDT: For more than 160 years the Lindt Master Chocolatiers have developed and refined their unique secret recipes with absolute devotion to crafting the finest chocolates. Lindt uniquely control every stage of the process from cocoa bean to the highest quality of chocolate. The conching process, developed by Rodolphe Lindt in 1879 gives Lindt chocolate its unrivalled melting sensation. Lindt is now the worldwide leader for premium chocolate products, offering the widest selection in more than 80 countries around the world. www.lindt.co.uk
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