HAMPSHIRE, UK: February, 9th 2009 -- The global user base for mobile broadcast TV services is likely to exceed 330 million by the end of 2013, according to a new report from Juniper Research. However, initial expectations that growth in the user base would be dependent upon pay-per-view and subscription-based services delivered over dedicated mobile broadcast TV have been revised.
Free-to-Air Wins Through
Instead, the mobile TV report found that growth will be driven by the increasing deployment of handsets equipped with chipsets capable of receiving free-to-air analogue and digital terrestrial TV signals: one vendor, Telegent, has already shipped more than 20 million such chipsets. Indeed, Telegent’s success in demonstrating that terrestrial TV-capable receivers can function with comparatively low power consumption, and in producing the chipsets for mass market handsets, has earned it the Juniper Future Mobile Gold Award for Mobile TV.
Gold Award - Telegent
Telegent has taken a unique approach in the mobile TV industry by focusing on products that enable consumers to receive free and familiar content over both analog and digital broadcast TV standards.
Weijie Yun, President and CEO of Telegent Systems says, “In particular, by harnessing the global reach of existing analogue broadcast infrastructure, Telegent has provided manufacturers with a global footprint for their products and consumers around the world with mobile access to their preferred programming. We are extremely pleased to have received this award and with it, the acknowledgement of an analyst house as well respected as Juniper Research."
Silver Award – ROK TV
The Silver Award for Mobile TV was given to ROK TV, for its successful deployment of a streamed mobile TV service across a number of key markets – including China, India, Mexico and Turkey – during 2008.
“We are delighted that Juniper Research has awarded ROK in this way” said Jonathan Kendrick, Chairman and CEO of ROK Entertainment Group “because ROK TV is all about delivering the highest quality TV to the widest range of mobile phones, streamed live and on-demand over existing networks, on mass-market 2.5G, 3G and Wi-Fi”
Mobile TV Research Findings
Juniper Research assesses the current and future status of mobile TV based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile user-generated content industry. The report includes historical, current and forecast market sizing through to 2013, including country, regional and global data on service adoption levels by broadcast standard, user numbers (split by free to air and paid-for services) , service pricing, user spend, end-user revenues and advertising expenditure.
Other findings from the report include:
• The global economic downturn is likely to lead to the postponement or even cancellation of the rollout of dedicated mobile broadcast TV services in several markets
• Streamed TV bouquets will continue to provide the bulk of mobile TV revenues for the foreseeable future
Whitepapers and further details of the study 'Mobile TV: Opportunities for Streamed & Broadcast Services, 2008-2013 (Fourth Edition)’] can be freely downloaded from http://www.juniperresearch.com. Alternatively please contact John Levett at email@example.com, telephone +44(0)1256 830002.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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