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With one-in-three Brits admitting to feeling guilty at least once a day, and worries about not being eco-friendly enough topping the list, a tour operator has launched a range of breaks which aim to offset personal guilt.

While of little interest to a worry-free 15 per cent who claim to have never felt guilty in their life, the new online tool launched today by meaningful travel company i-to-i allows holidaymakers to match a ‘guilt trip’ to meet their individual sins.

After answering a range of questions at, the free online calculator works out personal guilt levels and then recommends a meaningful overseas trips designed to specifically offset that guilt.

The research showed that, after eco-friendliness (31%), ‘not being involved in the community’ (29%) was the second most popular response – a quarter (25%) of Brits claim that not giving enough to charity caused them the most guilt. Meanwhile, ‘Food & drink’ (49%) and ‘Clothes’ (16%) were top of a poll of our guiltiest pleasures.

Mat Lewis at i-to-i said: “We are constantly made to feel guilty, so we felt it was about time people were given a chance to redeem themselves! The calculator will assess your guiltiness and find the perfect trip for you, based on your confessions.

“The i-to-i portfolio of volunteering holidays offers unique experiences that provide an exciting overseas adventure whilst giving something back to a local community abroad – perfect for that feel-good glow inside and out. The range of trips available spans the globe and includes conservation, community development and teaching projects, which can last from one-week to a whole year, depending on how guilty you are!”

To test your individual levels of guilt and find a personal ‘Guilt Trip’ to match, visit


For more information on i-to-i, please contact Katie, Tori or Adrian on 0113 243 1117 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Lucre Marketing Ltd in the following categories: Women's Interest & Beauty, Travel, for more information visit