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London, 11 February 2009 – From today, Structure Europe LLP, the management consultancy specialising in the energy, financial services and utility sectors, becomes Baringa Partners LLP. The re-brand is the culmination of the process of legally separating Structure Europe from its US-based former sister company, and establishing itself as an independent organisation. Baringa Partners can now be found online at www.baringa.com.

Mohamed Mansour, managing director of Baringa Partners LLP, says: “Re-branding our company is the final step in the separation of the organisation from our US partner company, which will continue to be called The Structure Group. We have been operationally, legally and financially separate companies for some years now so separating the brands is the most logical step for both companies moving forwards.”

He continues, “Changing our brand also gives us an opportunity to re-launch our organisation as the market-leading consultancy that we have become. We are now one of the industry leaders in the energy and utilities sector; we have established ourselves as a significant player in financial services consultancy; and we have proven ourselves to be a great place to work for the 120 professionals who currently work within Baringa Partners.

“However, we still promote the culture and values that we put in place when we established the company, and that too is reflected in our name. The word ‘Baringa’ is a reference to the address of our first office, and we deliberately included ‘partners’ in our new name as it best describes the way we work with our clients and our own people. We are all now looking forward to moving forward and continuing our success as Baringa Partners in the future.”

In the financial year to June 30th 2008, the company’s turnover grew by more than 40 per cent across all service areas, and is projected to grow by a further 30 percent this financial year despite difficult times across the market generally. The company also improved its position in the Financial Times/Great Places to Work® Awards from 13th to 2nd, coming just behind Google.

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About Baringa Partners LLP
Baringa Partners LLP (formerly known as ‘The Structure Group’ in Europe) is a management consulting company with a focus on the energy, financial services and utilities industries in the UK and continental Europe. The company partners with blue chip companies when they are developing and delivering key elements of their business strategy. It works with organisations either to implement new or optimise existing business capabilities relating to their people, processes and technology. Baringa Partners’ client base includes major blue chip companies such as EDF Energy, Centrica, NUON, E.ON, RWE, LloydsTSB, Barclays, Barclays Capital and Thames Water.

Media Contacts:
Alastair Turner
Aspectus PR
Alastair@aspectuspr.co.uk
Tel: 020 7487 844

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