Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

PRESS INFORMATION

13 February 2009

MICHELIN URGES DRIVERS TO GET A GRIP ON WINTER ROADS

With the country in the midst of its coldest weather in decades, the world’s leading tyre manufacturer Michelin is urging motorists to get a grip on their tyres.

With overnight frosts and icy roads set to stay, simple measures such as checking tyre pressures and using dedicated ‘cold weather tyres’ can have a huge impact on road safety, according to Michelin.

Steve Dolby, Product Marketing Manager at Michelin, explains: “Icy roads are proving a persistent problem for road users across the UK but taking heed of a few simple measures can have a big impact on how we manage them.

“A massive 60 per cent of motorists drive around with underinflated tyres and now is the most important time to check if they need more air. Cold weather can affect a tyre’s pressure - as the ambient air temperature drops, so does its pressure. Always check your tyre pressures in the conditions in which you will be driving and set them to the manufacturer’s recommended pressures.”

Tyre type can also dramatically affect performance and safety on icy roads according to Dolby. He explains: “Low temperatures can harden the tread on normal tyres, reducing their grip on slippery surfaces. When the temperature drops below 7˚C, tyres designed specifically for winter conditions have rubber compounds that remain flexible to improve grip and braking performance.”

More than twenty people have already been injured on icy roads during this month’s treacherous driving conditions.*

Dolby concludes: “Purpose designed ‘cold weather tyres’ such as the Michelin Alpin really are worth the investment and can have a significant impact on how your car handles in these conditions.”
*Figure sourced from BBC News online (11 February 2009)

Ends

For more information or to find out about choosing the right tyres for your vehicle in winter weather, visit www.michelin.co.uk or contact Paul Cordle at the Michelin press office Tel: 01782 402341 E-mail: paul-m.cordle@uk.michelin.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Morris & Company in the following categories: Men's Interest, Motoring, for more information visit https://pressreleasewire.responsesource.com/about.