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T3 Magazine and TheAlloy create a vision for the ultimate mobile handset – the 01 Phone

Mobile World Congress, Barcelona – February 16th 2009. T3, the UK’s premier gadget magazine, has created its vision of the ultimate mobile phone: The 01 Phone, in conjunction with leading UK product and interaction design consultancy, TheAlloy.

Taking into consideration the best of current mobile phone design, the aspirations of T3’s editorial team and a huge level of reader response and interaction, TheAlloy has engaged in the process of creating a vision of the ultimate mobile phone design, one that meets the demands of real users: the readers of T3.

“The 01 phone not only looks beautiful, it brilliantly addresses many of our readers’ desires for their ultimate mobile phone,” said Michael Brook, Editor, T3 Magazine. “We created the 01 Phone to challenge the industry to deliver better; we believe we have the design for a worthy market-leading handset.”

The 01 Phone boasts an OLED touchscreen for clarity and improved battery life, 8 megapixel camera with Xenon flash, and a tactile, rubberised sliding QWERTY keyboard that is uniquely context sensitive. This innovative keyboard changes to match the needs of the phones many multimedia modes, ensuring the user interface remains simple and clear, whether the user is emailing, messaging, surfing the net, using maps, listening to music, watching video or playing games.

The 01 Phone also recognises that users don’t always need to access the full handset, so comes bundled with a Bluetooth enabled mini-phone which incorporates retractable earphones and also acts as a controller for the MP3 player.

“The design of the 01 Phone addresses the real needs and requirements of the user,” said Nina Warburton, Director, TheAlloy. “Design is not simply about good looks, more important to this market is human interaction and this can be where phones let people down. The 01 Phone has been created to suit the needs of those who want to do more with their phone but to do it as simply as possible.”

T3 will be seeking the industry’s reaction to the 01 Phone at Mobile World Congress 2009.

About TheAlloy

TheAlloy designs better user experiences to drive improved organizational effectiveness. The company has designed thousands of products, services and applications for brands across the globe. Since its launch in 1999, more than 70 million people have experienced TheAlloy’s work. Clients include the likes of Aqualisa, BT, Intel, Toshiba, HP and Thomson Grass Valley. Please visit:

For further information, photography and video resources on the O1 Phone please contact:

XL Communications, Barcelona, Spain:

Chris Bignell
Tel. +44 (0)7834 020460

XL Communications, UK:
Gary Marshall
Tel. +44 (0)77 3322 4654

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit