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control as well as flexibility, is fundamental, and must be addressed by any successful managed service offering

Wayne, Pennsylvania & London,18 February 2009 SunGard a global leader in software and processing solutions has been announced as the Silver Sponsor of the 5th Data Centres Europeforum which takes place in London 22-23 April 2009 and is researched and produced by consulting firm, BroadGroup.

Reflecting the enterprise focus of the event, the conference will this year take place at the newly opened America Square Conference Centre in the City of London and will bring together enterprises, data centres and companies engaged in the data centre sector.

With extensive innovation in the programme, and the participation of companies across the EU, Data Centres Europe will sustain its reputation as the premier content driven event. DCE09 also plays host to the annual Awards ceremony for the sector which is closely aligned to this year’s theme.

“We feel that DCE is the only established event taking place in the UK which addresses today's concerns pertaining to the data centre and managed services market in Europe,” commented Max Feneck, Product Marketing Manager at SunGard Availability Services.

This year’s event will contain a special session dedicated to managed services for enterprises. Growth in managed services is being driven by the continued search for cost savings, technology change, the evolution in Europe of SaaS type models, data expansion, security, and strategic IT.

“Managed Services are part of a more general shift away from in-house, monolithic methods of production towards on-demand, leaner, networked and collaborative models,” commented Nicola Hayes, vice president at BroadGroup. “SunGard has recognised that the type of enterprise requirements identified in BroadGroup research, for control as well as flexibility, is fundamental, and must be addressed by any successful managed service offering. These issues will be debated with enerprise user case studies at the event.”

The conference will address critical issues for data centres: how to ensure highly efficient tactics and strategies for IT delivery in the near and longer term; what is the pricing, what SLAs and benchmarking deals are now available for third party outsourcing as the next wave of enterprise outsourcing accelerates with the economic downturn; what will be the impact of new horizon services, SaaS and Cloud Computing; and how can data centres leverage the latest energy technologies, carbon reduction and super cooling.

A series of workshops running concurrently with the main conference will focus on data centre locations, with representatives of government agencies and private companies who are actively engaged in encouraging data centres to establish new facilities in advantageous locations.

The conference will also hear the results of the extensive research programme conducted by BroadGroup Consulting which will provide headline results detailing latest trends, pricing and comparative analyses across Europe, and Asia.

DCE09 is sponsored by SunGard, TelecityGroup, Equinix, Migration Solutions, ARUP, CB Richard Ellis, The Colocation Exchange, and Lamda Hellix Data Centres. The Content Partner is the Uptime Institute, and Strategic Partner is Globeron. Media Partners include the Data Center Journal, WebHosting Info, SE10, Data Centre Solutions and Data Centre News. The annual Awards Ceremony will take place on the evening of 22nd April.

Companies interested in sponsorship or exhibiting are invited to contact Nicola Hayes as soon as possible at

This press release was distributed by ResponseSource Press Release Wire on behalf of BroadGroup in the following categories: Business & Finance, Computing & Telecoms, for more information visit