Peter Gabriel continues his mission to cut through online clutter by joining a new investment round into digital recommendation service The Filter.
(Bath, 19th February 2009) Undeterred by the current economic climate, personalized entertainment discovery engine, The Filter, is seeking to expand its digital offering having just closed a new investment round of $1.2m. As well as securing the continued support of current investors Peter Gabriel and Eden Ventures, the business has managed to attract new angel investors, such as Roderick Banner, Chairman of WPP-owned media agency, Banner Corp, former CEO of LoudEye Michael Brochu (through EMM Investments) as well as John Taysom, founder of We7.com and a former investor in, among others, Yahoo & Infoseek.
Starting out as a free download solution that recommended new music and created playlists, The Filter has evolved and expanded into a consumer website, offering users a personalized digital entertainment experience covering music, movies and web video. It has also strengthened its existing business partnerships, and developed new ones, providing business solutions to many new global clients with its unique recommendation and filtering technology.
Peter Gabriel says,
"The amount of digital content available in the world continues to grow exponentially, and we all believe The Filter is still the most effective and innovative means of getting to what you want, for both consumer and businesses. I am especially pleased to see some of the progress that has been made on the new interfaces, and have been very happy to invest further in The Filter".
David Maher Roberts, CEO adds, "We are delighted to have closed this investment round - especially as it comes off the back of a successful 2008 for The Filter which saw the launch of TheFilter.com as well as growing revenues from existing and new licensing partnerships. We plan to use the funds to further develop our content filtering service for consumers and to increase the number of businesses that will benefit from our services and expertise in Europe and the US. We have had decent success with partnerships both sides of the Atlantic because our technology works for all media types, delivers measurable results, and is dead easy to implement. The team and I are proud of what has been achieved to date and we are especially proud of having attracted new investors whilst enjoying the continued support of long term investors Peter Gabriel and Eden Ventures. We are in a good position to have a big 2009."
The Filter is a personalized content filtering system that aggregates entertainment and information and connects users to content that reflects their tastes and moods. The developers behind The Filter are leading British software company Exabre. They are backed by high profile investors, including Peter Gabriel's Real World Group and Eden Ventures.
The Filter has been downloaded in 164 countries. Its database currently includes over 5m songs, 330k movies and more than 50m individual purchases and playlists.
The Filter works by using Bayesian mathematics. It was developed by Martin Hopkins, a physicist who was struggling to manage his growing digital music collection.
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