With large high street stores such as MFI going into administration and other suppliers struggling with the economic downturn, the DIY industry is now heading into an unpredictable year of business. Displaysense, an online retail display provider, is however bucking this current trend with month on month increasing sales of their flat pack products.
Displaysense, an online mannequins and shop display provider based in Bishops Stortford, has reported a 15% increase in sales of their flat pack products in comparison to already healthy figures from 2008.
With a product portfolio of over 1600 products, of which 30% of its dedicated retail shop range is flat pack, the company is set to ride this success for some time, providing a glimmer of hope to the struggling retail industry.
The company has opted for more flat pack additions to their range over the past year as they are an affordable alternative to fully assembled products. The notable saving is in the cost of shipping, with reduced charges due to the compact nature of the packaging, which is a saving that can be easily passed onto the buyer. Investing more in flat pack is ideal for the company as their customer base ranges from retail and general business right down to home users, all of which are calling out for more of these items.
Steve Whittle the marketing manager at Displaysense has stated that he is not surprised with this activity, commenting that "as a business, we make a point of sourcing unique products that our competitors might not currently have available. From our display cabinets, right down to our collapsible clothes rails, all of our flat pack products have had a very successful year and we hope this continues right through 2009 as our range continues to expand."
He continued, "We don't sit on our success. We've already doubled our range over the course of the year having seen the initial successes of our display cabinet range."
This news comes at a time when retail industry like for like sales has seen an unexpected growth of 1.1% in January, a rise which has not been seen since October 2008.
Displaysense, who have hinted at big changes in the coming months, are excited at the opportunities that 2009 will bring and hope that this flat pack growth bubble doesn't burst or fall to pieces any time soon.
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1600 displays. The range is now hugely diverse including catering supplies, display cabinets, mannequins, shelving units, exhibition displays, literature displays and even products for the home.
Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafes, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.
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