As the excitement surrounding London Fashion Week reaches fever pitch, women across the country will be looking to the catwalk for inspiration.
But ladies forget what you should be wearing; research undertaken by 1001, the carpet and upholstery cleaning experts, has revealed what women shouldn’t be seen dead in this season and what drives them crazy when it comes to how they look.
So no surprises that greasy hair and G strings on display have officially been banished. But shops take heed, the most annoying thing to women is varying clothes sizes in stores – women want their clothes to fit, so why can’t a size 12 be a size 12?
The top ten clothing and appearance style sins which rile the ladies are:
1. Varying clothes sizes in shops
2. G strings on display / VPLs
3. Unwashed hair
4. Hair roots showing when clearly they need a touch up
5. Foundation tidemarks
6. Muffin tops
7. Chipped nail polish
8. Women who wear shirts that are bulging at the buttons
9. Women who drag their feet in Ugg boots
10. Clumpy mascara
Some fashion rules are meant to be broken but the research reveals that it’s not just Trinny and Susannah who get riled by fashion faux pas. So if want to stay on the right side of your friends – put your pants away and pick your feet up!
And, it would appear that the models themselves don’t fair much better either. When asked about what they’d like to be rid of forever, just under half of all women wanted to banish size zero women.
Jenni Trent-Hughes, Behavioural Observationist, comments on what gets women riled and why: “It’s been said that life is ‘an unceasing progress towards perfection. What a spot-on description for most of us! The research has revealed that women really are their own worst enemy. It’s not just the magazines and images of beautiful women that put pressure on ladies it’s us putting pressure on ourselves. We work harder than ever and have more responsibilities than before. Being a woman in the 21st century has its rewards but it’s also tough sometimes. We’re tired of being told we’re letting the side down in one area or another and we’re not going to take it anymore.”
1001 women across the nation were asked about their biggest bug bears across a variety of subjects; and what they want to see disappear forever into a virtual world of ‘Room 1001’.
Room 1001 is just for the ladies - a place for them to go to vent their anger and find a state of calm.
1001 is on a mission to make all irritations disappear and to make life a bit easier for the ladies. Join in the debate at www.room1001.co.uk where you can see other women’s pet hates for yourself and add your own.
With over 50 years of carpet care experience, 1001 provides the most effective range of solutions for tackling those everyday stains and odours spills on carpets and upholstery.
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For further information please contact Becky Myers / Claire Hoather on 020 7632 2400 or email firstname.lastname@example.org
Notes to Editors:
Further detailed research available on request
Women were asked to rank 101 bug bears across the following categories:
Health and Wellbeing, Women’s Clothing and Appearance, The Opposite Sex, Transport, Irritations when out and about, Around the House, People, Celebrities, Work.
Source: Tickbox.net, December 2008 (sample base 1001 UK women)
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