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Embargoed until 00.01hrs Tuesday March 3 2009

NOW IT’S THE SEX CRUNCH!
British bed springs are bouncing up to a third less often than a year ago as the recession brings on a full blown sex crunch.

According to a survey by The Sleep Council for National Bed Month (March), stress, unhappiness and money worries have dramatically hit our sex lives. Well over a quarter (28%) of those questioned said they now have less sex than this time last year: among 25 to 45-year-olds the figure rises to a third (34% for 35 - 44-year-olds).

Despite more than four in 10 (41%) saying they went out less often than this time last year, it’s the telly not tempestuous sex lives that’s winning out.

Asked why, stress and ‘not being happy in themselves’ were cited as the main reasons by nearly half (47%) of respondents. A further 6% blamed arguments over money worries for the bedroom blight.

But it is the bed that takes centre stage when relations do thaw. 80% of those questioned said that’s where they most enjoyed being intimate – and two thirds (67%) said a large comfortable bed was the most important ingredient to making the sexual experience even better.

“We’ve always known that a good bed was important to a good night’s sleep, but it’s obviously number one for nuptials too,” said Jessica Alexander of The Sleep Council.

The new Not Going Out culture may have affected many (over half – 50.3% - of 25 – 34-year-olds) but having sex comes a long way down the list of alternatives– 85% spend a typical night in watching telly, 59% spend time with their partner, 41% read, 31% have a cuddle and just 21% have sex. That’s only marginally more than the 18% who end up doing housework.

When it comes to where to make love, the bed leaves all other venues trailing. Women particularly (85%) most enjoy having sex with their partner between the sheets, while men show a greater leaning to other locations – twice as many men as women said their favourite spot in the house was either on the sofa or on the floor in front of the fire.

So just how often are we battering the bedsprings? For one in six of us (16%), it’s less than once a month; for a further one in five (22%), at least once a month. 16 – 24-year-olds are far and away the most sexually active with nearly a third notching up a daily or almost daily performance.

Women are more likely than men to blame ‘not being happy in myself’ as the reason for their dwindling sex lives – one in four (25%) said this was the case as opposed to 19% of men.

But while conjugals may have been kicked into touch by the credit crunch, men and women both agreed that times of adversity bring people closer together. Four out of five people (81%) agreed with this statement.

REGIONAL ROUNDUP

National
41% of people say they now go out less than they did 12 months ago
85% of people say that on a typical night in, they watch TV or DVDs
21% of people say that in a typical night in, they have sex
28% of people say they have less sex now than they did this time last year
25% of people say that they now have less sex than last year because of stress
23% of people say that they now have less sex than last year because they are not happy in themselves
6% of people say that they now have less sex than last year because of arguments over money worries
67% of people say their sexual experience is improved by a large, comfortable bed

Belfast
48% of people say they now go out less than they did 12 months ago (highest in UK)
64% of people say that on a typical night in, they watch TV or DVDs (lowest in UK)
14% of people say that in a typical night in, they have sex
43% of people say they have less sex now than they did this time last year (highest in UK)
17% of people say that they now have less sex than last year because of stress
50% of people say that they now have less sex than last year because they are not happy in themselves (highest in UK)
0% of people say that they now have less sex than last year because of arguments over money worries
71% of people say their sexual experience is improved by a large, comfortable bed

Birmingham
41% of people say they now go out less than they did 12 months ago
83% of people say that on a typical night in, they watch TV or DVDs
18% of people say that in a typical night in, they have sex
27% of people say they have less sex now than they did this time last year
36% of people say that they now have less sex than last year because of stress
18% of people say that they now have less sex than last year because they are not happy in themselves
2% of people say that they now have less sex than last year because of arguments over money worries (lowest in UK)
58% of people say their sexual experience is improved by a large, comfortable bed

Brighton
33% of people say they now go out less than they did 12 months ago
89% of people say that on a typical night in, they watch TV or DVDs
19% of people say that in a typical night in, they have sex
25% of people say they have less sex now than they did this time last year
35% of people say that they now have less sex than last year because of stress (joint highest in UK)
18% of people say that they now have less sex than last year because they are not happy in themselves
12% of people say that they now have less sex than last year because of arguments over money worries
56% of people say their sexual experience is improved by a large, comfortable bed (lowest in UK)

Bristol
34% of people say they now go out less than they did 12 months ago
95% of people say that on a typical night in, they watch TV or DVDs (highest in UK)
12% of people say that in a typical night in, they have sex (lowest in UK)
33% of people say they have less sex now than they did this time last year
21% of people say that they now have less sex than last year because of stress
31% of people say that they now have less sex than last year because they are not happy in themselves
3% of people say that they now have less sex than last year because of arguments over money worries
60% of people say their sexual experience is improved by a large, comfortable bed

Cardiff
30% of people say they now go out less than they did 12 months ago (lowest in UK)
84% of people say that on a typical night in, they watch TV or DVDs
31% of people say that in a typical night in, they have sex (highest in UK)
27% of people say they have less sex now than they did this time last year
14% of people say that they now have less sex than last year because of stress (joint lowest in UK)
14% of people say that they now have less sex than last year because they are not happy in themselves (joint lowest in UK)
0% of people say that they now have less sex than last year because of arguments over money worries
71% of people say their sexual experience is improved by a large, comfortable bed

Edinburgh
37% of people say they now go out less than they did 12 months ago
94% of people say that on a typical night in, they watch TV or DVDs
26% of people say that in a typical night in, they have sex
20% of people say they have less sex now than they did this time last year (joint lowest in UK)
23% of people say that they now have less sex than last year because of stress
23% of people say that they now have less sex than last year because they are not happy in themselves
8% of people say that they now have less sex than last year because of arguments over money worries
82% of people say their sexual experience is improved by a large, comfortable bed (highest in UK)

Glasgow
46% of people say they now go out less than they did 12 months ago
79% of people say that on a typical night in, they watch TV or DVDs
21% of people say that in a typical night in, they have sex
33% of people say they have less sex now than they did this time last year
32% of people say that they now have less sex than last year because of stress
23% of people say that they now have less sex than last year because they are not happy in themselves
9% of people say that they now have less sex than last year because of arguments over money worries
65% of people say their sexual experience is improved by a large, comfortable bed

Leeds
36% of people say they now go out less than they did 12 months ago
84% of people say that on a typical night in, they watch TV or DVDs
23% of people say that in a typical night in, they have sex
25% of people say they have less sex now than they did this time last year
14% of people say that they now have less sex than last year because of stress (joint lowest in UK)
39% of people say that they now have less sex than last year because they are not happy in themselves
4% of people say that they now have less sex than last year because of arguments over money worries
60% of people say their sexual experience is improved by a large, comfortable bed

Liverpool
35% of people say they now go out less than they did 12 months ago
81% of people say that on a typical night in, they watch TV or DVDs
14% of people say that in a typical night in, they have sex
27% of people say they have less sex now than they did this time last year
25% of people say that they now have less sex than last year because of stress
20% of people say that they now have less sex than last year because they are not happy in themselves
10% of people say that they now have less sex than last year because of arguments over money worries
64% of people say their sexual experience is improved by a large, comfortable bed

London
44% of people say they now go out less than they did 12 months ago
83% of people say that on a typical night in, they watch TV or DVDs
19% of people say that in a typical night in, they have sex
28% of people say they have less sex now than they did this time last year
26% of people say that they now have less sex than last year because of stress
18% of people say that they now have less sex than last year because they are not happy in themselves
6% of people say that they now have less sex than last year because of arguments over money worries
68% of people say their sexual experience is improved by a large, comfortable bed

Manchester
46% of people say they now go out less than they did 12 months ago
88% of people say that on a typical night in, they watch TV or DVDs
27% of people say that in a typical night in, they have sex
29% of people say they have less sex now than they did this time last year
24% of people say that they now have less sex than last year because of stress
28% of people say that they now have less sex than last year because they are not happy in themselves
6% of people say that they now have less sex than last year because of arguments over money worries
71% of people say their sexual experience is improved by a large, comfortable bed

Newcastle
47% of people say they now go out less than they did 12 months ago
86% of people say that on a typical night in, they watch TV or DVDs
26% of people say that in a typical night in, they have sex
25% of people say they have less sex now than they did this time last year
25% of people say that they now have less sex than last year because of stress
21% of people say that they now have less sex than last year because they are not happy in themselves
4% of people say that they now have less sex than last year because of arguments over money worries
70% of people say their sexual experience is improved by a large, comfortable bed

Norwich
39% of people say they now go out less than they did 12 months ago
86% of people say that on a typical night in, they watch TV or DVDs
16% of people say that in a typical night in, they have sex
33% of people say they have less sex now than they did this time last year
35% of people say that they now have less sex than last year because of stress (joint highest in UK)
19% of people say that they now have less sex than last year because they are not happy in themselves
8% of people say that they now have less sex than last year because of arguments over money worries
61% of people say their sexual experience is improved by a large, comfortable bed

Nottingham
44% of people say they now go out less than they did 12 months ago
93% of people say that on a typical night in, they watch TV or DVDs
25% of people say that in a typical night in, they have sex
25% of people say they have less sex now than they did this time last year
18% of people say that they now have less sex than last year because of stress
14% of people say that they now have less sex than last year because they are not happy in themselves (joint lowest in UK)
23% of people say that they now have less sex than last year because of arguments over money worries (highest in UK)
69% of people say their sexual experience is improved by a large, comfortable bed

Plymouth
45% of people say they now go out less than they did 12 months ago
79% of people say that on a typical night in, they watch TV or DVDs
25% of people say that in a typical night in, they have sex
30% of people say they have less sex now than they did this time last year
22% of people say that they now have less sex than last year because of stress
22% of people say that they now have less sex than last year because they are not happy in themselves
4% of people say that they now have less sex than last year because of arguments over money worries
72% of people say their sexual experience is improved by a large, comfortable bed

Sheffield
29% of people say they now go out less than they did 12 months ago
93% of people say that on a typical night in, they watch TV or DVDs
22% of people say that in a typical night in, they have sex
20% of people say they have less sex now than they did this time last year (joint lowest in UK)
21% of people say that they now have less sex than last year because of stress
29% of people say that they now have less sex than last year because they are not happy in themselves
0% of people say that they now have less sex than last year because of arguments over money worries
66% of people say their sexual experience is improved by a large, comfortable bed

Southampton
47% of people say they now go out less than they did 12 months ago
83% of people say that on a typical night in, they watch TV or DVDs
23% of people say that in a typical night in, they have sex
38% of people say they have less sex now than they did this time last year
14% of people say that they now have less sex than last year because of stress (joint lowest in UK)
30% of people say that they now have less sex than last year because they are not happy in themselves
8% of people say that they now have less sex than last year because of arguments over money worries
78% of people say their sexual experience is improved by a large, comfortable bed

Note to Editors: The Sleep Council ‘Between The Sheets’ survey was undertaken by Opinion Matters/Tickbox. A total sample base of 1936 UK adults (1484 in a relationship) was used. The survey was conducted online between February 5 – 13 2009.

- ends -

Press Contact: for further information please call Jessica Alexander or Jan Turner at
The Sleep Council, tel: 0845 058 4595 email: info@sleepcouncil.com

The Sleep Council is a generic body that aims to:
• Raise awareness of the importance of a good night’s sleep to health and wellbeing.
• Provide helpful advice and tips on how to improve sleep quality.
• Provide helpful advice on choosing the right bed for optimum sleeping comfort.
The Sleep Council is funded by the National Bed Federation, the trade association for British bed manufacturers.

The Sleep Council, High Corn Mill, Chapel Hill, Skipton, BD23 1NL
Tel: 0845 058 4595. Web. www.sleepcouncil.com


This press release was distributed by ResponseSource Press Release Wire on behalf of The Sleep Council in the following categories: Men's Interest, Health, Home & Garden, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.