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The Oxford and Cambridge Boat race is set to take place in just under a month and has been described by some as the world's longest surviving sporting challenge.

One of the great annual events in London, the contest creates a festival atmosphere on the River Thames' banks and is totally free for people to enjoy.

The London boat race has a history dating back to 1829 and was the brainchild of friends Charles Wordsworth - nephew of poet William and a student at Oxford - and Charles Merivale - who attended Cambridge.

The latter issued a boating challenge to the former, which resulted in the birth of a tradition which continues today, where the loser of the previous year's contest issues a rematch challenge to the victor.

At present, Cambridge current leads the series with 79 victories to Oxford's 74. Oxford won the 2008 edition of the race.

"The modern Boat Race still runs along the same lines but has now become a major international sporting occasion drawing millions of viewers from around the world," the organisers explain.

Set to begin at 15:40 on the 29th March 2009 BST, the 155th edition of the competition will run from near Putney Road Bridge and conclude a few yards downstream from Chiswick road bridge, offering those staying in London Hotels plenty of chances to catch the Oxford and Cambridge boat race of 2009.

Below has identified some great deals to be had in London.

The Grange Blooms Town House Hotel is one of London's delightful townhouses. This 3 star establishment is set in the heart of literary Bloomsbury and is within walking distance of London's Theatre Land, Oxford Street and Covent Garden. Rooms can be booked from £76 a night.

The Buckingham Hotel London,rated four stars, is a new hotel that offers comfort and tranquility in the quieter side of London's West End. Here executives double rooms can be booked from £99 a night.

Editors notes:

LateRooms is one of the UK's leading online accommodation sites offering late availability deals in over 20,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels.

LateRooms offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book by phone or online 24/7, whether booking 12 months or 12 minutes in advance - whatever time, whatever day.

LateRooms arm the customer with information to help them choose the right hotel. Users can read from over 280,000 true hotel reviews, written by customers who have booked through LateRooms and actually stayed at the hotel.

LateRooms is the first online site to use VisitBritain's official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

For further editorial information please contact:

Kaia Lear
0161 831 1000

This press release was distributed by ResponseSource Press Release Wire on behalf of LateRooms Ltd in the following categories: Sport, Travel, for more information visit