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As the economic downturn takes its toll on house sales, a leading trade body has launched a new free online resource centre to highlight the space basement conversions can free-up.

What Lies Beneath? brings together a wealth of information within one easy-to-navigate web page, to show what a basement conversion involves. pulls together a wealth of information online, including in-depth technical background data, case studies, a short video and images.

Developed by the Property Care Association, the trade body representing professionals in the structural waterproofing industry, it also highlights the importance of getting expert help to stop water levels taking their toll on such structures.

Yasmin Chopin, executive director of the Property Care Association said: “Homeowners who are reluctant to move house in the current economic climate could look to a basement conversion as a superb way of creating more living space.

“Such work can create flexible space suitable for a wide variety of uses, which will ultimately add value to a property in the long term.

“However, care needs to be taken when undertaking the work to ensure the project is a success.

“In extreme cases a poorly waterproofed basement can be subject to catastrophic flooding, which could destroy all the contents of the room, but more commonly simple dampness of the atmosphere can make the space cold, uninviting and cause deterioration of items sensitive to damp.

“The expertise of PCA members means they can use the latest innovative techniques to make basements bright and airy, with the days of dark, damp conditions confined to history.

“To achieve a successful result, the use of a waterproofing method appropriate to the individual conditions of the build is vitally important and a specialist waterproofing surveyor can offer the necessary guidance.

“A good start in the search for such a person can be made by contacting the PCA.”

By choosing a PCA member to undertake basement works a developer or homeowner can feel secure in the knowledge that members must satisfy strict criteria for the employment of qualified staff.

Regular inspections, which include checks on the contractor’s customer service record, ensure high standards are maintained.

All PCA members are insured and committed to honour their guarantees and additional long-term guarantee protection insurance is available through GPI, which is regulated by the FSA.

Furthermore, the Association is a member of TrustMark, the scheme supported by Government, to help property owners find reliable and trustworthy tradespeople to make home improvements.

As well as delivering a trusted repair procedure, PCA members are able to carry out specialist surveys – to identify potential problems - together with a range of other services and expertise ultimately designed to preserve and protect homes and buildings across the UK.

To find a PCA member across the UK homeowners and developers can log on to the Property Care Association’s web site on and select the ‘Find a Member’ option.

As well as the structural waterproofing industry, the Property Care Association represents the UK’s wood preservation, damp-proofing, flood remediation and structural repair sectors.

The Property Care Association
Telephone 0870 1216737


Notes To Editors:

The Property Care Association (PCA) has been in existence for four years as part of the British Wood Preserving and Damp-proofing Association (BWPDA) but in 2006 officially became an independent association, along with the Wood Protection Association.

The new Associations have been created to concentrate on their own areas of expertise – namely for the Property Care Association damp-proofing and timber preservation, structural waterproofing and structural maintenance.

PCA contractors are authorised to use the Association’s new logo, and this can be seen in directories such as Yellow Pages, newspapers and other publications for identification to potential customers.

Although a relatively new trade body, the Property Care Association has inherited the stability and professional strengths of the BWPDA and its 75 year history.

This includes the choice of a long-term FSA regulated specialist insurance policy, and a UK-wide list of contractor members who are all carefully vetted before being awarded membership - and are then subject to rigorous auditing procedures once admitted to the Association.

Press release issued by Jane Shepherd of Shepherd PR Limited, 01538 308685, mobile 07985 129315.

This press release was distributed by ResponseSource Press Release Wire on behalf of Shepherd PR Limited in the following categories: Home & Garden, Business & Finance, Construction & Property, for more information visit