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bmi, the business airline, has been awarded Best Card Benefits Programme of the Year at the 2009 Card Awards. The prize was awarded for the bmi American Express Credit Card and recognises the airline’s commitment to providing outstanding benefits and value to its customers. The card was also shortlisted in two more categories for the Best New Credit Card Product of the Year and Best Affinity or Co-branded Credit Card Programme.

Judged by a panel of industry experts, the Card Awards recognise customer service, excellence and innovation in the UK and Irish card payments industry.

bmi launched the bmi American Express Credit Card with Bank of America to offer customers a compelling and prestigious card which would incorporate bmi’s Diamond Club, the UK’s most generous frequent flyer programme. Card holders are automatically enrolled into Diamond Club, giving them the chance to earn destinations miles every time they spend using the card. Plus, Card holders earn additional miles when they purchase bmi flights on flybmi.com with their card.

The high activity rates and retail spend revealed to the judges demonstrated that customers understand the simplicity and generosity of the programme by making everyday spend on their card.

Upon receiving the award, Juliet Hutchin, Head of Loyalty at bmi said:

β€œWe are delighted to have won such a prestigious award. Customer loyalty forms an integral part of our strategy and more than ever in the current economic climate loyal customers are vital to our company success. Diamond Club is the most generous freqeunt flyer programme in the UK and this award demonstrates our commitment to providing members with fantastic rewards.”

Diamond Club has three tiers of membership, with Silver and Gold members receiving a range of additional benefits such as access to worldwide business lounges, priority check in, car hire upgrades and additional free baggage allowance.

The award follows a series of market leading initiatives that has seen bmi become the first airline to abolish fuel surcharges on all flights to UK and European destinations. bmi was the first British airline to trial the OnAir service offering customers access to text messages and email and has recently become the first airline to offer paperless boarding and mobile check-in on all domestic flights. Other recent news from bmi includes a new route to Kiev which will launch on 29 March 2009 and the doubling of services to Tel Aviv and Riyadh, as the airline seeks to focus on key business routes.

This month also sees the launch of the bmi Chauffeur Drive service for those travelling in Business Class, complimentary on selected fare types, on flights to moscow and Saudi Arabia at both ends of the route, allowing Business Class customers to extend the bmi service beyond the flight for more convenient and hassle-free travel.

For more information visit www.flybmi.com or call 0870 6070 555.
For further information about the Card Awards visit www.thecardawards.com

About bmi

β€’ bmi is the second largest airline at London Heathrow, one of the world’s leading international hub airports. Across its Heathrow and regional network, bmi operates 1,800 flights a week to: Aberdeen; Addis Ababa; Aleppo; Almaty; Amsterdam; Antigua; Baku; Barbados; Beirut; Belfast City; Bishkek; Brussels; Cairo; Cologne; Copenhagen; Damascus; Dammam; Dublin; Durham Tees Valley; East Midlands; Edinburgh; Esbjerg; Freetown; Glasgow; Groningen; Hanover; Jeddah; Khartoum; Kiev; Las Vegas; Leeds Bradford; London Heathrow; Lyon; Manchester; Moscow Domodedovo; Naples; Norwich; Palma Mallorca; Riyadh; Tbilisi; Tehran; Tel Aviv; Venice; Yerevan; Zurich.

β€’ bmi is a member of Star Alliance, established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance received the Air Transport World Market Leadership Award in 2008 and was voted Best Airline Alliance by Business Traveller Magazine in 2003, 2006, 2007 and 2008 and by Skytrax in 2003, 2005 and 2007. The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Air India, Brussels Airlines, Continental Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers more than 16,500 daily flights to 912 destinations in 159 countries.

For further information, please contact Emma Robertson/Natalie Amos/ Lois Kettlewell/Phil Sorensen at bmiflightrequests@fourcommunications.com or on 0870 626 3141.

This press release was distributed by ResponseSource Press Release Wire on behalf of Fly bmi in the following categories: Business & Finance, Travel, for more information visit https://pressreleasewire.responsesource.com/about.