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Light and Light – Introducing the New U and UX Series Notebooks

An Intricately Crafted Series of Notebooks that Provide Both Contemporary Style and Effortless Computing On-the-go

ASUS, a leader in innovative industrial design, today presented the new U and UX Series, a new range of notebooks that celebrate contemporary styling and effortless elegance. Each of them a masterpiece so immensely desirable, the U and UX Series takes modern day computing to the streets, bringing delight to the users’ senses and allowing them to work or play in style.

Immaculate Design for the Discerning Individual

The ASUS U and UX Series are designed for the modern individual who accepts no compromise when it comes to exquisite taste in high fashion and possesses an eye for the latest trends as well as the intricacies in design. Reminiscent of the streets of Paris with the evening fast approaching, the ASUS U and UX Series’ newly-adopted illuminated ‘chiclet’ keyboard lights up brilliantly, not only providing users with the ability to type in the dark, but its subtle yet assuring glow also reminds the user of the star studded skies above. AI Light sensor technology intelligently detects the surrounding environmental lighting conditions and then automatically adjusts the brightness or dimness of the LED backlit display to provide a comfortable computing experience even in adverse lighting conditions. These features can be found adorning a softly contoured chassis, shrouded in a sleek and sophisticated glossy LCD lid and supported by a frame inspired by the curvature of a butterfly’s wings.

UX Series – Gracefully Slim for Added Lightness

The UX Series’ strikingly slim profile adds to an impressively minimalistic approach to avant garde notebook design. A slot-in optical disc drive helps the UX Series to maintain its elegant profile, while a contrast of matte and gloss finishes provides a sense of both sophistication and boldness.

U Series – Delight in Style and Substance

To further complement the illuminated ‘chiclet’ keyboard, the U Series sports an equally illuminated and interactive touchpad which sends a trail of progressively fading lights to pinpoint the location of the users’ fingertips while delighting the senses. Powered by an Intel® Core™2 Duo processor which provides the muscle for extensive multitasking and productivity, the U Series is equipped with a hard disk drive of up to 500GB, providing more than ample storage for documents and multimedia. An energy-efficient 15.6-inch LED backlit display powered by a dedicated NVIDIA® GeForce® G 105M with 512MB memory provides users with stunning visual performance for presentations and entertainment while utilizing very little power. Combined with Altec Lansing speakers—equipped with SRS true surround sound that provides high definition audio—the svelte U Series is truly an all-rounded performer for any occasion or a night out in town.

ASUS at CeBIT 2009

For more details about our highlighted products, please come visit us at Hall 26, Stand D39 from March 3rd to 8th, 2009.

About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years.

Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europe and ASUS sales are outstripping manufacturers who traditionally dominated the market.

ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC™ family and the Lamborghini range. ASUS’s design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.

ASUS is the world’s leading enterprise of new digital era. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was rated No.1 in quality and service by the Wall Street Journal Asia. With an unparalleled commitment to innovation and quality ASUS won 2568 awards in 2007 – an average of 7 awards for every day of the year.

ASUS some facts and figures:

 Employs over 130,000 people worldwide
 Revenue in 2007 exceeded £11billion
 Shipped over 60 million PC motherboards that equals one in three desktop PCs shipped during 2007 was powered by an ASUS motherboard
 Ranked in the top four worldwide notebook manufacturers.
 Listed in the world’s top 100 IT companies by the Business week USA for the tenth year
 Ranked among the world’s top 500 corporations by Fortune magazine USA

Notes to Editors:

If you would like a product review, we have a limited number of samples available upon request for the production products, concept products to follow in due course (see sample request form on the press assets pages).

In addition we are able to organise interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.

Scans, specs and further information can be found on the following link:
www.tru-pr.co.uk/press/client.php?c=asusindex

Detailed stockist information can be found on the following link: http://uk.asus.com/wheretobuy_new.aspx?sltLanguage=en_GB&cou...

Contact Information:

Sales enquiries:

ASUS Sales Team
t: +44 (0) 1442 202720
http://uk.asus.com

Press enquiries:

Danielle Schofield, Tru PR
t: +44 (0) 845 833 8292
e: asus@tru-pr.co.uk
www.tru-pr.co.uk

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