Press release: Issued Friday 6 March 2009
BIG BANG!! A WAKE-UP CALL FOR THE PLANET
The UK has been celebrating Fair Trade Fortnight, which draws to a close this weekend, but BIG BANG!! 09 MAY 09 will be a global day of action and events to mark World Fair Trade Day with a colossal programme of drumming from first light to last light. BIG BANG!! 09 MAY 09 will encircle the earth with the roar of drums and the powerful glow of sustainable consciousness: Hands will beat, feet will tap and times will change.
“World Fair Trade Day is a great idea. Fair Trade is essential for millions of people who work and struggle for survival everyday. It’s all about justice and human rights. So why don’t you join me in supporting World Fair Trade Day 09” Sir Paul McCartney
BIG BANG!! BEAT POVERTY BEAT CLIMATE CHANGE BEAT ECONOMIC CRISIS
110million artisans, farmers, producers and supporters including Archbishop Desmond Tutu, Sir Paul McCartney, Annie Lennox, Eddie Izzard, Stomp, Sigur Ros, Dudu Sarr, Suzanna Owiyo, Carlou D, The Zawose Family, Honest Jon’s and Ismael Lo have joined together to make BIG BANG!! 09 MAY 09 a wake-up call for the planet, and promote a Fair Trade solution to poverty, climate change and economic crisis.
‘Poverty, climate change and economic crisis are from the same place - greed and ignorance. It’s time we all did something about it. We don’t have to wreck the future to meet the needs of today. If we truly believe that Fair Trade is sustainable and effective, then it is the solution to the financial crisis.” Paul Myers, President, World Fair Trade Organization
BIG BANG!! ANNIE LENNOX TRAILER
OPENING UP MINDS AND MARKETS
BIG BANG!! 09 MAY 09 is a rolling programme of drumming events that kick-off with a solo drummer at first light on World Fair Trade Day in New Zealand - cross all cultures and traditions from African villages to Icelandic towns, Asian cities to American farms - to close at sunset in Samoa.
BIG BANG!! 09 MAY 09 brings performers and supporters, audiences and producers, brands and businesses, politicians and voters together to open markets and minds to the reality of sustainable living, made possible by the transparent, accountable and growing success of Fair Trade as an alternative economic platform.
BIG BANG!! 09 MAY 09 Events in the UK include a keynote seminar at the British Library on 6th May and will be followed by music events at the Africa Centre; Fair Trade markets; and drumming circles and local music events across the country.
Everyone is invited to register an event on the purpose-built social networking website with has free marketing downloads Be the change. Beat a drum. BIG BANG!!
For further information, interviews with the WFTO leaders and supporters worldwide and further details of events please contact LOUISE CHANTAL at HOST UNIVERSAL on 020 7849 4500 or email email@example.com
THE WORLD FAIR TRADE ORGANIZATION
The World Fair Trade Organization (WFTO) is a global body of more than 350 organizations with a 100% commitment to Fair Trade. The WFTO touches the lives of 110 million farmers, artisans, retailers and supporters worldwide and represents $2.2billion in Fair Trade sales. The WFTO emerged from the International Fair Trade Association on 15th October 2008 by a 91% majority decision by its global membership. The transformation is a direct response to the failure of the WTO to correct the imbalance in trade. The WFTO will present a Fair Trade solution to the extraordinary issues of poverty, climate change and economic crisis to the G8 Summit in Maddalena, Italy.
WFTO members have been promoting World Fair Trade Day since 2001 as a global festival of Fair Trade events on the second Saturday of May. Many countries celebrate Fair Trade Fortnight locally at or around the same time - in the UK Fairtrade Fortnight ends on Sunday, 8th March. For the first time World Fair Trade Day 2009 will bring together worldwide Fair Trade events and networks including NEWS! (Network of European Worldshops), FTRN (Fair Trade Resource Network, USA) and Trade Aid (NZ) and integrates all activity through a purpose built social networking site.
BIG BANG!! CIRCLING THE EARTH
A 48HR GLOBAL DAY OF LOCAL EVENTS 09 MAY 09
World Fair Trade Day 2009 events will include the following selected examples (all of which are subject to final confirmation). Full global listings are available on:www.worldfairtradeday09.org
CHRIST CHURCH, New Zealand UTC +13 hrs
WFTD Partner: Traid Aid, New Zealand (WFTO member organization)
Event details: A solo-drumming recital on the beach next to New Brighton Pier as the sun rises on World Fair Trade Day, webcast live on www.worldfairtradeday09.org
SOLOMON ISLANDS and VANUATU, South Pacific UTC + 11 hrs
WFTD Partner: Last Voices SOLOMON ISLANDS, LAST VOICES Entertainment and the Cultural Centre in Port Villa, Vanuatu.
Event details: Last Voices musicians in both the Solomon Islands and Vanuatu will host a drumming session as part of BIG BANG!! Details to follow. Last Voices
TOKYO, Japan UTC + 9 hrs
WFTD Partner: Peopletree Japan and Peopletree UK|htto://www.peopletree.co.uk]
Event Details: World Fair Trade Day veterans People Tree will build on their 2008 success of over 300 events in Japan. Includes performances, markets and a fashion show.
MANILA, Philippines UTC + 8 hrs
WFTD Partner: Advocate of Philippine Fair Trade, Inc. www.apfti.org.ph
Event Details: A 3-day programme of events from 8 – 10 May to mark the official launch of the Market Development for Fair Trade Project (MaDe for Fair Trade) and the public announcement of the National Labelling Initiative. Includes performances, markets and a fashion show.
NAIROBI, Kenya UTC + 3hrs
WFTD Partners: Dudu Sarr Suzanna Owiyo and the Aduna Foundation in a concert to mark BIG BANG!! Details tbc.
DAKAR, Senegal UTC
WFTD Partners: Dudu Sarr, Carlou D, Ismael Lo, and the Aduna Foundation in a concert to mark BIG BANG!! Details tbc.
LONDON, UK UTC
WFTD Partners: A whole host of events at venues including the British Library and the Africa Centre. For full details see
Event: 06 MAY 09 BIB BANG!! THE BRITISH LIBRARY – ENTREPRENEUR SERIES SEMINAR
Kick Starting the Sustainable Economy - 'The Entrepreneur in a Changing Market'
09 May 09.
REYKJAVIK, Iceland UTC
WFTD Partner: Sigur Ros
Event Details: The world-famous, record-breaking Icelandic rock band Sigur Ros will lead a drumming session on 9 May 2009 as part of BIG BANG!! in Reykjavik.
SEATTLE UTC – 9 hrs
WFTD Partner: Jamtown with the Fair Trade Resource Network USA
Event details: Fair Trade world music suppliers Jamtown will co-ordinate a programme of Drumming Circles. Jam Town
A new beginning.
The moment the sustainable economy burst s into life and creates
a universe of new market s fit for the future.
An explosion of respect for the planet and the Fair Trading artisans, farmers, growers, producers, brands and businesses on it.
A cultural, economic, political event fuelled by a vast release of energy from 110 million farmers, artisans, and supporters to accelerate the change to bring about a better way of life.
A human reaction to the World Trade Organization’s failure to beat trade injustice and social and environment al degradation.
The silent majority’s reply to the G8’s failure to beat climate change and the globalized business issues that ravage the planet.
A market response to failure in a financial system that ’s left millions more people hungry, homeless, without health care and education.
Your chance to unite and ignite with Fair Traders around the world from Desmond Tutu to Paul McCartney and Annie Lennox; from Eddie Izzard to The Zawose; from Dudu Sarr to Sigur Ros; from President Obama to STOMP!!
Put 09 MAY 09 in your diary, street, village, venue, country, create an event, just drum;
with sticks, hands, fingers, friends, family, neighbors, passers-by, a crowd, an audience, a solution, Beat poverty Beat climate change Beat economic crisis Beat a drum!!
With your energy, involvement and vote, we’ll launch an agent of change, known as G9,
with a mission to deliver the Fair Trade’s solution to poverty, climate change and economic crisis to the G8 conference, Italy, July 09.
The vision of the World Fair Trade Organization shared with every individual, network or organization with a 100% commitment to Fair Trade.
Designed to help you plan, organize, network, produce and promote whatever it is you decide to do. With information and support for your event, as well as free marketing materials for publicizing it. Be the change.
SUPPORT MESSAGES FOR WORLD FAIR TRADE DAY 2009
†Desmond M Tutu Archbishop Emeritus
Statement of Support for World Fair Trade Day – 9 May 2009
‘I send you my warm greetings. Fair Trade promotes and empowers poor farmers in remote areas to participate meaningfully in the global economy and lead decent lives. Its energy efficient products contribute immensely to conservation of ecology during a period when the earth is beset by global warming and its resultant effects. You have my prayers and support for this important work. God Bless you.’
‘I think World Fair Trade Day is a great idea. Fair Trade is essential for millions of people who work and struggle for survival everyday. It’s all about justice and human rights. So why don’t you join me in supporting World Fair Trade Day 09.’
‘The long-term solution to poverty does not, ultimately, lie in ‘charity’ – it lies in giving people access to opportunity. Fair Trade is absolutely crucial to millions of people whose daily life is a struggle for survival. It’s about justice and human rights. Isn’t it time millions of men, women and children got the break they deserve??? Isn’t it long overdue??? Support World Fair Trade Day 09. Become a real human being!’
‘World Fair Trade Day reminds us that we need Fair Trade to put the 'civil' back into our civilisation’.
Aduna seeks to promote Africa’s vibrant and dynamic cultures to audiences in the UK. Aduna is the charity responsible for putting Damon Albarn, Fatboy Slim and Mylo on one bill at Fabric last year in aid of African musicians. The co-founder of Aduna is Dudu Sarr, a London-based Senegalese Dj/Promoter/entrepreneur.
Statement of support: ‘Fair Trade is about investing in artisans, farmers and producers of raw materials and making sure the price they are paid is above the cost of production. This is the only way these communities can start to tackle heath, education and environmental issues. When Fair Trade kicks in, the situation changes, democracy gets a grip, women get equal rights, children's education improves, poverty recedes (and the associated health issues such as AIDS are significantly reduced) and the communities evolve. Music flourishes when communities evolve!’
LAST VOICES ENTERTAINMENT www.lastvoices.com
Last Voices is a multi-national, multi-media organization that aims to define and celebrate contemporary cultural diversity, revealing the true origins of our identity through the echoes of ancient human voices. Last Voices is the brainchild of Musical Explorer Anthony Copping, who began his adventures recording the tribal voices of the South Pacific Islands. His work resulted in a number of global record releases, under the banner of Siva Pacifica, as well as the hit National Geographic TV series Last Voices from Heaven.
Statement of Support: ‘At Last Voices Entertainment, we believe that preservation of culture comes through equitable exchange, and we are thrilled to be banging the drums as part of the opening ceremony for Big BANG! World Fair Trade Day 09. Fair Trade and Cultural Exchange makes us all closer to one another.’
NEWS – Network of European World Shops http://www.worldshops.org/
NEWS was established in 1994 and is a network of 15 national associations of Worldshops over 13 countries. They represent 2500 shops with over 100,000 volunteers throughout Central and Western
Fair Trade Resource Network (USA) www.fairtraderesource.org
FTRN is an information hub designed to promote the fair trade movement throughout the USA.
People Tree in Japan and the UK www.peopletree.co.jp and www.peopletree.co.uk
People Tree, the fashion and lifestyle company led by social entrepreneur Safia Minney, initiated World Fair Trade Day in Japan. Press requests should be addressed to: firstname.lastname@example.org
Trade Aid www.tradeaid.org.nz
Trade Aid is a truly unique New Zealand based fair trade organisation. We are importers, wholesalers and retailers of fair trade products.
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