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Last year, First Choice taught more than 7,000 children to swim on their family holiday. This summer, the tour operator is to launch its new Swim Academies, which aim to teach kids water confidence and vital skills in line with the ASA's nationally recognised swim programmes.

The British Swimming Team’s success will inspire many a mini-Mark Foster or budding Rebecca Adlington, and with 92%* of children spending most of their time in the pool on holiday, the art of staying afloat and gaining confidence in the water is a vital skill to learn.

Available at all nine First Choice Holiday Villages, the Swim Acadamies will offer a range of swimming courses for children aged three and above, from beginner, through to novice and improver. All lessons will be taught by ASA qualified swimming instructors, in blocks of five 30 minute lessons, with no more than six children at any one time to guarantee each child gets the level of attention expected. All children taking part in group sessions can receive a Kellogg’s ASA Award, including a certificate and badge, plus a free Swim Academy goodie bag. Private one-to-one classes will also be offered for both children and adults looking to improve their swimming ability.

The Swim Acadamies provide an excellent opportunity to kids big and small to meet new friends, while being taught valuable water safety skills.

First Choice offers family holidays staying seven nights at the 4 Sun Holiday Village Algarve, one of the properties featuring the Swim Academy, from £1069 for a family of four, based on two adults and two children sharing on a self-catering basis, departing from London Luton on 14th May 2009.

Price includes one free child place,** return flights, accommodation, in-resort transfers, taxes/ charges and fuel supplement. Prices exclude all optional extras and insurance. Subject to availability, terms and conditions apply. For more information, visit or call 0871 664 9019.


Notes to editors:

· First Choice properties the Swim Academy will be featuring in are: Holiday Village Viva in Majorca (from May to October), Holiday Village Sun Tropical in Lanzarote (from June to August), Holiday Village Aliathon in Cyprus (from June to August), Holiday Village Costa del Sol in Spain (from May to October), Holiday Village Algarve in Portugal (from May to October), Holiday Village Turkey (from May to October), Holiday Village Red Sea in Egypt (year around), Holiday Village Golden Beach in Dominican Republic (year round) and Holiday Village White Sands in Mexico (May to October).

· Courses at the Swim Acadamies are pre-bookable and cost from £22 for group lessons which include five 30 minute sessions, or from £12 for a private one-to-one 30 minute session.

· *Based on a survey of 1000 of First Choice’s parents and their children undertaken in December 2008.

· **Free Child Places have limited availability and come on a first come, first served basis, terms and conditions do apply, while under occupancy rates may be charged.

For more information, please contact or call 01582 645369.

Kind regards,


This press release was distributed by ResponseSource Press Release Wire on behalf of TUI UK in the following categories: Children & Teenagers, Women's Interest & Beauty, Sport, Travel, for more information visit