โฆEliminating congestion and performance issues for users in Australia, Middle East and China and improving security against denial of service attacks are key business benefits of the relationship โฆ
10 March 2009 - Akamai Technologies SARL, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Easy-Forex www.easy-forex.com, the leader in online foreign exchange trading in more than 150 countries, has implemented Akamaiโs Web Application Accelerator solution. Easy-Forex is using Akamaiโs solution to maintain the consistent performance of its dynamic and highly interactive platform for users located in Australia, Middle East and China to ensure its constant availability even during periods of high demand. Using Akamaiโs solution has boosted application delivery performance by 50% and gaining the capacity to scale on-demand has enabled Easy-Forex to support the increase in FX trading volumes precipitated by the recent global economic crisis. Since implementing Akamai, over 70% of requests for Easy-Forexโs services are now accelerated by Akamaiโs Web Application Accelerator.
Satisfying the online trading expectations of users, regardless of where they are located, is a primary business requirement for Easy-Forex. However, the companyโs monitoring of user online experiences revealed some worrying performance gaps. โWe identified that congestion issues were impacting performance for users in Australia, Middle East and China,โ explained Uri Strauss, Head of Operations at Easy-Forex. โThe resulting slow page downloads and refresh rates had knock on consequences, in terms of deal closure and lost trade opportunities, for users located in these geographies.โ
With more than three trillion US dollars traded daily on the global FX market, Easy-Forex was one of the first online trading systems to allow clients to trade FX as a consumer product. Developed to make online trading both easy and transparent, Easy-Forexโs platform gives traders direct access to global currency markets. Operating in real-time, the โno downloadโ FX web application โ offered in 10 languages โ lets users log in and start trading immediately. The Easy-Forex platform contains a number of unique elements designed to help users make educated decisions: access to the most up-to-date market information โ including live data feeds from Reuters โ and trading tools that enable fast reaction to rapidly moving market conditions.
Running on the companyโs globally-distributed, highly-scalable platform of more than 42,000 deployed servers in over 1,000 networks across 70 countries, Akamaiโs dynamic mapping system directs user requests to an optimal Akamai server, and uses route optimization to identify the fastest and most reliable route to retrieve dynamic data held on Easy-Forexโs application servers in the US. For an online FX trading platform, this boost in performance has helped to promote user loyalty and sustain a growing customer base.
As Strauss explained, partnering with Akamai has enabled Easy-Forex to deliver the consistent response times and higher availability that have all helped to drive user take-up around the globe without any costly hardware build-out. โWeโve achieved a significant overall improvement in application performance, resulting in fewer dropped trades despite enhanced volumes โ all of which has enhanced the reputation of Easy-Forex as a reliable online FX trading platform.โ
โWhile performance was our first priority, with Akamai we gained the unexpected additional benefit of improved security against denial of service attacks, for example, all of which helps ensure we maintain uninterrupted service delivery,โ he concluded.
โEasy-Forex has been revolutionizing foreign exchange (FX) trading in more than 150 countries worldwide,โ explained Henri d'Oriola, Regional Sales Manager Southern Europe at Akamai. โWith Akamaiโs help, bandwidth and latency are no longer a major issue and, using the Web Application Accelerator, Easy-Forex has been able to confidently forge ahead with the launch of a new Web-based trading platform containing significant new Web 2.0 functionality, rich content, and media.โ
The Akamai Difference
Akamaiยฎ provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com
Easy-Forex has been operating since 2001 in more than 150 countries and is licensed in Australia, the EU and the US. Global headquarters are in Limassol, Cyprus and has nine physical offices around the world. To find out more go to www.easy-forex.com.
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