Eurocom Worldwide Annual IT Survey finds significantly reduced confidence but a third say dotcom collapse was worse than current downturn
Despite the global downturn almost half (46%) of senior executives in international technology companies expect to increase revenues in 2009, according to the latest Annual IT Confidence survey conducted by Eurocom Worldwide, the Global PR Network in association with UK agency partner, Six Degrees*. However, the number forecasting increased revenues has fallen from 88% last year.
31% of the 335 global technology senior executives surveyed expect revenues to be about the same, while 22% predict a decline in sales this year. The study, which included the UK and Ireland, was carried out in January and February of this year.
On the jobs front, one in four (25%) senior technology executives expect to reduce headcount compared to just 6% last year. However, 28% are looking to increase jobs, down from 68% last year. Almost half (46%) expect no change in headcount.
“The findings suggest that despite the sharp drop in confidence, the tech sector has so far not suffered as badly as others,” commented Jennifer Janson, MD at Six Degrees. “An interesting finding is that almost a third of those surveyed, feel that the current recession will have less impact on their company than the downturn following the collapse of the dotcom bubble in 2000/2001.”
Still, 34% of senior executives see the current international recession as more serious, while 13% see it as having about the same impact as the dotcom collapse.
Almost half (48%) of respondents are less confident about prospects for the technology sector in general in 2009. This suggests a significant decline in confidence from last year when just 4% were less confident. However, 13% are more optimistic about the next 12 months, compared to 53% last year and 39% have the same level of confidence.
“Clearly technology is not immune to what is happening in the global economy, but IT has an important function to play in helping companies cut costs and boost productivity. Tech companies are working to communicate this message about their products and services,” added Mads Christensen, Network Director, Eurocom Worldwide.
Technology companies are responding to the slowing global economy by developing or diversifying into new products or services, which is cited by 68% of respondents. Just over half (51%) are reviewing or developing new messages about products or services. Almost a third (32%) are targeting new geographic markets.
45% of those surveyed say that it is easier to recruit IT people now compared to 12 months ago. However, 44% say it is about the same and 11% said it is more difficult to hire IT people.
The hardest personnel to recruit are good software engineers cited by 57% of respondents, followed by international sales executives (39.5%) and good domestic sales people (33%).
* 8% of the survey respondents were from the UK
About Six Degrees
Six Degrees is a specialist public relations agency based in Marlow, Bucks and London. The agency team of highly experienced consultants with an average of 10 years’ experience specialises in business-to-business and business-to-consumer communications for clients in the technology area. Core services include media and industry analyst relations, social media campaigns, content development, marketing communications campaigns and corporate communications. Clients include Ericsson, ABB and NVIDIA. www.sixdegreespr.com
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe.
For more information, visit www.eurocompr.com
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