With Mother’s Day fast approaching many new mums will be looking forward to that first gift from their little one, but with an overwhelming amount of presents to choose from, how can partners ensure that their newborn gives mum exactly what she needs this Mother’s Day?
Unsurprisingly, one of the things most coveted by new mums is the chance for some rest and relaxation during their busy new routine. And, with new research from Graco revealing that over half of parents surveyed had on average an hour a day or less to themselves during the first month of parenthood at home, and a quarter finding that the hardest part of early parenthood was not having enough time to themselves, what could be better than the gift of time?
The YouGov survey, commissioned by Graco, also revealed that the top three responses when the new parents thought back to when their baby was first born and how they felt when their offspring were soothed and contented were an overwhelming ‘happy’, ‘relaxed’ and ‘relieved’. With this in mind, Graco has launched, Sweetpeace, the world’s first newborn soothing centre, which has been specifically designed to create an environment to keep baby calm and contented, whilst mum takes a well-earned, if brief, rest.
Just as parents hold their babies in many different positions to comfort and calm them, Sweetpeace can be positioned in numerous ways, creating different sensations for your baby. Sweetpeace offers three cradling motions, six speeds and three carrier angles to reproduce natural movements and sensations. Unlike a conventional swing or rocker, Sweetpeace keeps baby at just the right height for mum even when taking time to relax, meaning mum and new-born can remain close, even when resting.
Sound can have a big effect on babies, which is also a feature of Sweetpeace. The centre is pre-programmed with the sounds that most newborns like to hear – a heartbeat, playful rhythmic sounds, soothing noises from nature and lower frequency, low pitch sounds, Sweetpeace can be used to soothe or stimulate a baby’s senses by changing the sounds to suit different moods. Parents can even plug in their own MP3 player to play personalised play-lists. Sweetpeace also incorporates an integrated swaddle blanket, made from a fabric that picks up and retains a mum or dad’s scent, to give newborns a sense of added security and comfort.
Tracey Bamber, managing director of Graco, explains: “Most of us would like more time in the day to get things done, but for new mums, the considerable change in lifestyle and routine that having a baby can bring can be quite overwhelming. At Graco, with over fifty years of commitment helping parents and children enjoy the wonder of each new moment together, we understand that a happy and healthy baby can lead to a stress-free mum, which is why we have used this experience to create Sweetpeace. With Sweetpeace, we hope to be able to offer every new mum that extra bit of time in the day to rest and relax, safe in the knowledge that her little one is calm and contended.”
Sweetpeace is suitable for babies up to 11kg, costs £169.99 and is available from stockists nationwide. For further information visit www.mysweetpeace.co.uk or call Graco on 0844 412 1212.
Notes to editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1004 parents of children 12 months old or under. Fieldwork was undertaken between 5th – 9th September 2008. The survey was carried out online.
To accompany the launch of Sweetpeace, Graco has published The ‘Little Book of Soothing’ which will be distributed free of charge via www.mysweetpeace.com, a helpful resource for parents who are facing all the challenges a newborn can bring. This expansive and informative website allows parents to download podcasts, watch videos, and learn and share tips on soothing.
For information, contact:
McCann Erickson Public Relations
Gemma Smith / David Wall
Tel: 0121 713 3775
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