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***Strictly embargoed until 24th March 2009***

Do you wish that you could hide some of those naughty habits you like to indulge in every now and then? Like, drinking red wine or sneaking in the occasional all nighter for example? These are just some of the things that leave unwanted evidence of life’s guilty pleasures on our teeth, making them look dull. Now, thanks to brand new Pearl Drops, Instant White Ultra (RRP £7.99), you now have your very own secret weapon that makes your smile whiter than white.

NEW Instant White Ultra (RRP £7.99) has been launched for those occasions when you want a more dramatic white effect. Instant White Ultra brings out the best in your smile by creating a temporary white veneer. The first concealer for your teeth is finally here!

How is it different to Instant White?

Instant White has re-launched to offer a choice of whiteness in 2 variants. Instant White Natural (RRP £7.99) offers a lighter, white effect to enhance your natural colour, like a lip-gloss for teeth. You told us that sometimes you wanted more intense whiteness, so we listened and have launched Instant White Ultra, the breakthrough innovation for an even whiter effect.

The brush-on liquid white veneer dries in seconds to enhance your teeth to look ultra white in an instant. Small enough to pop into your handbag, Instant White Ultra ensures that you can have a radiant bright smile, whatever you’ve been up to!

Follow these tips for applying:

Before you start applying Instant White Ultra, give the bottle a shake to activate the formula. Load the tip of the brush as you would a nail varnish, making sure it’s not got too much liquid on it. Simply brush the liquid from top to bottom of each tooth – easy!

Just like a lipstick, Instant White Ultra had been designed to stay on your teeth until you eat, drink or brush your teeth, so simply reapply after meals as many times as you like.

The Pearl Drops range of cosmetics for teeth also includes:

Replenishing White, RRP £7.99, which turns back time for your teeth with its anti-ageing enamel-replenishing formula; Hollywood Smile, RRP £4.49, the three-week beauty treatment that you can see make a difference to your smile; and Party Sparkle, RRP £2.99, the finishing touch for your teeth before you hit the town

Pearl Drops is available now from Boots, Superdrug, major retailers and independent Chemists.

Contact details: Ram Bhatti or Chrissie Wright, PR4 Media Ltd
T, 0207 637 1237


• Pearl Drops is owned by Church and Dwight, a household, industrial and personal care products company
• Church & Dwight produce and market a number of toiletry and personal care products including TROJAN® Condoms, Arrid deodorant, Femfresh intimate hygiene, Arm & Hammer toothpaste, Nair hair removal, First Response home pregnancy products.

This press release was distributed by ResponseSource Press Release Wire on behalf of PR4 Media in the following categories: Women's Interest & Beauty, for more information visit