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month end reporting used to take 8 hours; a process we have now reduced to 5 minutes with sales-i

- Real-time sales visibility delivers benefits across the board at Newtown Office Supply -

Solihull, UK – March 16th, 2009 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that US office products company, Newtown Office Supply is using sales-i and enjoying some early return from its investment in improved sales reporting, gap analysis and real-time sales visibility.

Newtown Office Supply’s, Norman White, first came across sales-i at the United Stationers’ Vision show in November last year. What first caught his eye was the breadth and depth of sales contact information capabilities that sales-i offered in its CRM solution. Norman was looking for a contact management system and sales-i seemed to offer all he needed but with the added bonus that it was available on-demand AND it included a sophisticated sales intelligence alert system and an intuitive sales dashboard.

Looking back Norman recalls, “We had a tedious and time consuming, manual sales reporting process which involved downloading reports from our DDMS system and loading into an Excel spreadsheet simply to find out what was going on in our customer base. Trying to focus on a particular customer and their buying behaviour was even more difficult. As a result month end reporting used to take 8 hours; a process we have now reduced to 5 minutes with sales-i.” Norman continues, “Our weekly sales meetings used to rely on anecdotal information rather than hard facts. With sales-i we now conduct our sales reviews direct from sales-i and have instant access to territory drill-down, specific customers and purchases giving us very immediate, actionable information.”

Newtown Office Supply’s sales people, both office and field based, have embraced the new system very positively finding the sales dashboard intuitive and easy to understand. The team has just begun to use the sales alert system; a feature that Norman believes will transform his business. “I have no doubt that there is ‘gold’ to be found in our sales information, it’s just a question of knowing where to look. The sales alert system alone will justify our investment in sales-i.”

“It is a privilege to include a respected name like Newtown Office Supply as a sales-i customer,” added Kevin McGirl, co-founder of sales-i. “It is quite common for office supplies companies to buy separate CRM systems in an effort to capture and manage their sales contacts and information. With sales-i we provide sales intelligence AND CRM in one integrated system presented intuitively using a sales dashboard and this makes a huge difference to our customers. That coupled with the fact that there is no hardware or software to install, as we offer it on a Software-as-a-Service (SaaS) basis, makes it very attractive. We are delighted that Norman and the team at Newtown Office Supply have had the foresight to empower their sales teams with sales-i and we look forward to sharing in their success as sales visibility turns into increased sales.”

About Newtown Office Supplies

Newtown Office Supply is an office products supplier with over 25 years of personalized reliable service. The company believes in offering competitive prices and unsurpassed service to its customers. Being centrally located in Newtown in Historic Bucks County PA, it is capable of providing customers in the Delaware Valley with next day service.

Newtown Office Supply can supply all of your office needs. We offer more than 25,000 items available ranging from everyday needs to high quality furniture which can be ordered through its powerful online ordering system or by calling its customer service department.

Newton Office Supply’s owners David Wickman and Norman White have more than 50 years combined experience. During the past few years the company has acquired Shirley Office Supply in Pennsauken, NJ and Tri-State Data Products in Feasterville, PA expanding its geographic coverage and boosting product lines. For more information please visit the company website on

About sales-i

sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt
PR for sales-i
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit