This week, Fitness Footwear announces fresh stocks from the Brasher 2009 catalogue as well as new supplies of the classic best selling Brasher brown boots.
Founded by 1956 Olympic gold medallist Chris Brasher when he discarded his walking boots for his comfortable New Balance trainers after rubbing a series of major blisters on a 180 mile hike in Wales; Brasher shoes combine the looks of a traditional walking boot with the comfort and support of the leading trainers on the market.
It was this concept which saw the newly founded walking boots brand soar to success in the 1970s as it was embraced by walking enthusiasts worldwide, especially in Great Britain. Since that time the Brasher range of outdoor shoes has grown to include hiking boots, walking shoes and even trail running shoes as well as multi activity footwear which often doubles as a fashion shoe.
To capitalise on their own dedicated following of outdoor enthusiasts, Fitness Footwear are keen to offer the entire range of best selling Brasher boots from the classic designs to the newest innovations.
Fitness Footwear MD Luke Barlow said: “Brasher are the old school British brand when it comes to outdoor pursuits, so as a UK only retailer, they’re the best brand that Fitness Footwear can have.”
Brasher are the definitive walking boots manufacturer in the British Isles, supplying outdoor enthusiasts with the traditional rugged brown boots that they have always loved while being critically acclaimed for their comfort, support and lightweight designs. However, in recent years, Brasher has branched out into the realms of trail running and other outdoor activities in order to capture the younger generations who are embracing the outdoors.
“As the web’s widest choice of sports and outdoor shoes, Fitness Footwear now stocks the best selling shoes from each of Brasher’s activity ranges from their Core Classics range, which includes the brown boots they are best known for to the new Mountain Sport range which has been a big hit with trail runners across the UK.”
Brasher has come a long way since 1978 and has dominated the walking boots market since the launch of their now legendary Hillmaster GTX in 1993. The Hillmaster was ahead of its time during the early 90s when walker all wore heavy leather boots with steel shanks. So when the Brasher Hillmaster arrived with its lightweight design and Gore-Tex membrane, there really was no competition. Indeed, the Hillmaster GTX defined a new generation of walking boots, giving rise to the abundance of lightweight designs we see today which were inspired by Chris Brasher’s vision of what a walking shoe should be. Today the Hillmaster GTX is Britain’s best selling three season boot with a loyal following among the worldwide walking community, but there were many more brown boots that followed Brasher’s most successful shoe.
In keeping with the Brasher tradition of brown hiking boots with the comfort of training shoes, the Brasher Azuma was the next British walking boot to ripple the waters of the walking world. Built around the successful Hillmaster, the Brasher Azuma was a classic leather hill walking boot with a more modern design. Meanwhile, Brasher also released their Brasher Countrymaster shoes, which were designed for casual walking conditions and even smart attire. This classically styled walking shoe was also a big hit with Brasher’s customers.
It was only in the year 2000 that Brasher began to move away from their brown walking boot origins to embrace their founder’s concept of a hiking boot which could be as comfortable as a trainer. So in a break from traditional, Brasher unleashed a series of new designs, championed by the Supalite GTX, which remains one of the lightest leather walking boots ever made weighing at little more than 1136g per pair. The Brasher Supalite won Best Footwear Product at the 2000 Outdoor Industries Association Awards and featured an ultra-light weight upper made from water resistant, high strength full grain leather, with a Gore-Tex membrane and a trainer like last. As a result, the performance of the Supalite was second to none and remains one of Brasher’s best selling outdoor boots today.
“It goes to show how strong Brasher are as a brand. They can totally move away from their most popular styles and still succeed on a performance level. If they can do that, then the sheer quality of their footwear really speaks for itself.”
And that statement couldn’t be truer than when Brasher decided to capitalise on the number of people jetting abroad for adventure holidays with a new category of lifestyle footwear. The Brasher AT:20 was designed to be versatile for walking around town or on a trail. At the forefront of this new niche, Brasher dominated the market with the Brasher Kamati, which combined the best features of walking boots, comfortable trainers and contemporary fashion shoes. Their water resistance and highly breathable nubuck leather uppers also give them a broad appeal to walkers, holiday makers and those seeking fashionable footwear.
However, Brasher have always satisfied their customer base of brown boot lovers and hardcore hikers, which prompted the release of the Brasher Colima which was styled for the modern market, all while meeting the high performance demands of the most energetic walkers in a classic brown style.
But it wasn’t long before Brasher were branching out again, embracing the new sport of trail running as it surged in popularity. Brasher launched a new range of mountain sports shoes which were designed to not only be lightweight and versatile, but would also work to improve the speed and stamina of the trail runner wearing them. Now Brasher took their original concept even closer towards a trainer with advance shock absorbing designs, the most successful of which was the Brasher Diablo. The Brasher Diablo is a versatile multi activity shoe suitable for light trails and urban running, although quickly gained status as a fashion shoe as well. Brasher’s growing range of trainer styled outdoor shoes appealed to a wide range of people, which sparked another great idea.
Keen to capture the younger generation of outdoor enthusiasts, they marketed the Brasher Hekla; a Brasher hiking boot with all the technology of their best selling boots, but with an alternative styling inspired by their recent range of running trainer inspired trail running shoes.
The new 2009 Brasher catalogue includes all of these best selling styles and many more. Determined to promote the Brasher brand image, Fitness Footwear has gone so far as to incorporate the new catalogue design into their ecommerce site with a dedicated Brasher page to easily display the essential styles of brown Brasher walking boots and modern trail running shoes to full effect.
FitnessFootwear is based in Woolmer Green, Stevenage, Hertfordshire. For more details please visit the company's website on http://www.fitnessfootwear.com
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