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With 1.5 million Britons now embarking on a Cruise holiday, the UK’s first-ever Cruise Show has docked in London’s Excel Exhibition centre, by the Thames this weekend (March 21st- March 22nd). From opulent luxury to island hopping, polar expeditions to environmental voyages the Cruise show reveals why so many more people are cruising this summer.

Half of first-time cruisers are persuaded to take a holiday at sea because they can visit lots of different places on one vacation.

Together they asked 250 British travellers for their views about cruising in the run up to the opening of CRUISE next weekend.1

The results show that while plenty of Britons are discovering that cruising is not just a great way to holiday, but also terrific value for money, many are still put off from a holiday at sea by age-old stereotypes.

The survey found:

• 45% of cruise first-timers take a holiday at sea because they can visit a variety of destinations on one vacation.

• 32% chose to cruise because it is excellent value for money.

• 12% enjoyed cruising because there was such a great choice of styles, ships and themes.

The findings come from a survey by CRUISE, the UK’s first show dedicated to holidays at sea, sponsored by the Daily Telegraph, and cruise news and reviews website

Only 5% of respondents said they were concerned about being stuck on a cruise ship with people they didn’t like.

So who don’t the Brits like? Well the Americans came top, with 20% of the vote. Interestingly, 10% of Britons said the people they least like cruising with are … fellow Brits.2

CRUISE show organiser Martin Anslow said: “Plenty of British holidaymakers have clearly discovered the joys of cruising, but too many are still put off the old stereotypes, which are just not true any more.

“Millions of families and young couples go cruising each year, the big resort ships are packed with things to do, from rock-climbing and surfing and there are plenty of casual cruise lines that require you to leave the dinner jackets and evening dresses at home.

“CRUISE is just the place for people to dispel those myths and join the ever-growing number of British people who have discovered what a fun, exciting and great-value holiday cruising really is.”3

Leading cruise lines big and small will be exhibiting, there will be free advice from leading cruise experts, competitions and fabulous show-only offers.

- Ends -

Public Relations:

For further information please contact Emma Dowson
on 020 8543 7436/ 07726 321622 or

or Tracey Stapleton on 020 7100 7018 –

Event Organiser:

For further information please contact Martin Anslow on 01795 843799 / 07802 445269 or


• CRUISE is being held at the ExCel, London’s top exhibition centre. It will be open from 10am to 6pm on March 21 and from 10am to 4pm on March 22. Tickets cost £8 in advance and £12 on the door. Book on 0871 230 7158 or visit for more information.

• Some 1.5 million Britons took a cruise in 2008. That figure is predicted to reach two million by 2012.

• The average age of Cruise holiday-makers is dropping, making Cruise followers younger.

For seasoned cruisers and for those planning their first holiday at sea, the CRUISE show will excite, inspire and inform you, and guide you effortlessly in the right direction. Cruise lines big and small will be on hand to help with your decision-making and there will be a packed programme of talks, lectures and Q&A sessions.

If you have never cruised before, be sure to visit the Sky Travel New to Cruising Theatre, where cruise experts Steve Read from Sky Travel, Carolyn Spencer Brown from Cruise Critic and Jane Archer, who writes on cruising for the Telegraph, will be happy to answer your questions.

Seasoned cruiser Judith Chalmers OBE will be sharing her tips, talking about her experiences and taking your questions, and you’ll be able to learn about some of the spectacular destinations you can visit on a cruise from LBC Travel Clinic’s Simon Calder.

If you need inspiration for your next cruise, the Wanderlust Expedition cruise theatre is the place to be. You’ll be able to:

• Join Paul Rose from the BBC series Oceans for an inspirational talk on his experiences.
• Discover “everything” you need to know about expedition cruising with experts Lyn Hughes, editor of Wanderlust magazine; Paul Goldstein, travel photographer and expedition leader with tour operator Exodus; and Conrad Brink, expedition specialist with Noble Caledonia.
• Discover the magic of the Northern Lights with astronomer Dr John Mason.

Other attractions at CRUISE include:

• The chance to win a £3,000 golfing cruise for two with the nearest to pin competition.
• Wine tasting with Argentina’s Marta’s Vinyard.
• The chance to win a case of champagne each day with Blue Guide sponsors
• An exhibition of pictures from the International Travel Photographer of the Year competition 2008.
• Fabulous – and exclusive - show-only offers for your next cruise.
Launched in October 1995, Cruise Critic was the first consumer cruise site on the Internet. It is an online guide to cruise, providing ship reviews and cruise-related features. It also serves as an active community, where travellers share opinions and experiences. In response to burgeoning demand and worldwide growth, Cruise Critic launched its UK-based sister site,, in January 2008. Cruise Critic is part of TripAdvisor®, LLC, the world's largest travel community and an operating company of Expedia.

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