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As households under financial pressure look to car rental as a solution to cut motoring costs, Europcar, the UK’s leading vehicle rental company, has launched Options+. Developed in direct response to customer research, Options+ is a first for the car rental industry as it brings together additional products such as Sat Nav and excess waiver bundled in a very simple way for customers to tailor their rental to exactly suit their needs - and their budget.

Sally Williams, Product Marketing Manager for Europcar says: “For too long, car rental companies have managed to befuddle and confuse customers with the range of insurance products and other additional products they may need as part of their rental. This has led to a lack of trust and confidence that we need to restore – particularly as motorists are looking for solutions to reduce their costs and rental is proving to be one of those solutions. We therefore took a long hard look at this whole area and came up with Options+, a simple menu of products, with bundles to offer great cost-savings, making it easy for customers to choose and use.”

Options+ comprises 4 key areas providing the opportunity for customers to take advantage of grouped products and make significant cost savings or to buy them individually. For example, Risk Reduction Plus includes a free additional driver and Sat Nav from just £9.99 a day. If purchased separately, Sat Nav is £9.99 a day and an additional driver is £7.49 a day. It also includes the option to buy a tank of fuel up front at 5p per litre under the high street pump price – a guaranteed saving for customers who are planning to use the whole tank.

Crucially Options+ means there is a product suitable for every customer, their journey and their budget – whether they are renting for one day or one week.



Risk Reduction from £4.99 a day - Zero Excess and Additional Driver
Risk Reduction Plus from £9.99 a day - Zero Excess, Additional Driver and Sat Nav.
Windscreen Glass and Tyres £4.99 a day – Zero Excess


Super Personal Accident and Baggage Cover - Personal Injury and death cover up to £1k, medical expenses cover up to £3k, baggage cover up to 3k


Additional Driver £7.49 a day (£74.90 max for 7+ days)
Young Driver – 21-22 years £16.99 a day, 23-24 years, £11.99 a day


Baby seats - £6.99 a day
Booster Cushions - £2.49 a day
Sat Nav - £9.99 a day (£99.90 max for 7+ days)
Overseas Cover - £59.99
Fuel Up front – A full tank for 5p per litre under average high street pump price

Sally Williams concludes: “We’ve listened to our customers and really started from scratch in an effort to be as transparent and cost-effective as possible. We believe Options+ is a real step forward for the industry as whole to bring customers much more confidence and clarity around the process of renting a car. This is the first of a number of initiatives we are planning this year to make Europcar the first choice for renters across the UK.”

March 2009

Notes to Editors:

Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, Africa, the Middle East, Latin America and the Asia-Pacific region. Since March 2007 with the acquisition of Vanguard EMEA, its network comprises over 5,300 rental outlets in 160 countries. The Europcar fleet
has an average CO2 of 158g/km compared to the average UK car parc* which has 164.9 g/km CO2. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and U.S. market leader Enterprise Rent a Car joined forces in a strategic alliance to form the world's largest car rental network, with more than 1.2 million vehicles and 13,000 locations around the world. For more information:

For further press information please contact Alison Reeson, Elinor Puzey, Dominic Dennis, Jenny Staniforth or Madeleine Roles at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8977 5200.

This press release was distributed by ResponseSource Press Release Wire on behalf of Harrison Sadler in the following categories: Personal Finance, for more information visit