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Hannah Smith
Ruder Finn London
+44 (0) 207 462 8900

Specific Media expands UK presence with Manchester office
Online advertising network to service agencies from the North of England

London, UK – 23rd March 2009 – Specific Media, the leading global independent online advertising network, today announced that it has opened an office in Manchester to meet growing demand from advertisers and agencies in the regional agency market. Martin Tingle, formerly of Media Sales Network, has been appointed to head up the new Manchester office.

Over the past year, Specific Media has seen a large increase in demand for its services from agencies outside London. The opening of a new office in Manchester will provide a more localised and specialist service to agencies across the north of England, Scotland and Wales.

Tingle brings with him more than ten years of media experience and will be responsible for overseeing the new office launch, further establishing Specific Media’s presence across the UK and growing its market share. Before joining Specific Media, he held the position of Digital Sales Manager at Media Sales Network, where he was responsible for building strong agency contacts across the UK, developing creative campaigns and securing new digital business opportunities.

“Specific Media is an online ad network that puts great performance and superior customer service above all else, and the new Manchester office is a direct response to our customers’ needs,” said Ian Dowds, UK Vice President, Specific Media. “Our premium network and proprietary targeting technology mean we have a first-class offering that agencies can rely on. We want to ensure that as our UK client base continues to grow; our customers carry on receiving the excellent levels of service that they have become accustomed to, wherever they are in the country.”

Tingle added, “The regional advertising market has a rich heritage of creativity in communications and media, and many of the agencies have a number of blue-chip customers on their books. I am looking forward to putting my years of experience of working and cultivating relationships with advertising agencies, towards building Specific Media outside London. With my broad industry knowledge and Specific Media’s technology, we have a compelling offer for any brand that wishes to better target their online audiences.”

Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its premium network of name brand publishers through advanced demographic, behavioural, contextual, geographic and retargeting technologies.


About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 30 million consumers each month in the U.K and 225 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers.


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