The 50 dates scheduled for Michael Jackson to play at London’s O2 arena sold out in record time: over 1m tickets were snapped up by Michael Jackson fans eager to see him return to the stage for what have been billed as the last ever Michael Jackson dates in London.
Tixdaq, the research and data firm specializing in ticket resale information, has released figures reviewing the ticket resale market for the Michael Jackson concerts as part of the weekly Tixdaq charts. The Tixdaq research shows that for the first time, a single artist has topped all three of the weekly ticket resale charts. The charts, published in Music Week, indicate how popular tickets are for a specific artist. In the past week, Michael Jackson saw the most tickets resold, achieved the highest average price and generated the highest resale grosses.
Steve Machin, Executive Vice President of Tixdaq commented “Clearly tickets for the record breaking Michael Jackson residency were priced to sell with as the most expensive tickets cost only £75.00. Even now demand is unprecedented, and that is reflected in the resale charts as we are seeing a lot of the best tickets now being resold at their market value. The average resale price for Michael Jackson tickets last week was over £200.00”
Following Michael Jackson in the charts were artists including established classic acts such as Tina Turner, Lionel Richie. Eric Clapton and Cliff Richard and the Shadows. Concerts by pop acts including Girls Aloud and Take That also feature alongside rock shows from Kings of Leon and Oasis.
“With such a strong showing by a wealth of household name performers, what we found to be most surprising was just how strong the Michael Jackson sales have been” added Machin, “Madonna came close in the average price chart, but the volume of Michael Jackson tickets and the resale grosses for the residency far outstripped the competition last week.”
· Tixdaq provides independent research, data and consulting products to the live entertainment industry.
· In 2008 Tixdaq launched a consumer price checker, http://www.tixdaq.com, allowing fans of live entertainment to quickly search and compare the best value legitimate tickets available online.
· Tixdaq publishes the weekly UK Live Music Chart in Music Week.
· The Tixdaq 2008 Live Report contains data on more than 1,800 events and lists key stakeholders in the UK live industry including the full top 100 artist and festival chart.
For further information please contact:
Steve Machin – firstname.lastname@example.org or call +44 (0) 20 7792 2852
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