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Innovative Eee PC™, Notebooks and the EeeKeyboard PC Garner Top Honors through Innovative Design

For distinctions in high quality design, ASUS has received the prestigious 2009 red dot design awards for the Eee PC™ S101, the EeeKeyboard PC, the ASUS S121 and P30 notebooks, as well as the ASUS Chocolate notebook keyboard. Furthermore, the ASUS RT-N17 wireless storage router and ASUS L-Series laptop bags also won red dot design Honourable Mentions.

The international red dot design award ranks among the largest and most well-known design competitions in the world. Each year an international jury reviews and evaluates the submitted products according to stringent criteria including degree of innovation, functionality and the formal quality of the product manufacture. This ensures that the seriousness of the competition and its international acceptance is upheld.

ASUS is proud to present the red dot award: product design 2009 winners:

red dot award: Product Design 2009 Winners Description

Eee PC™ S101

The ASUS Eee PC™ S101 is exquisitely designed for fashion forward individuals who view style as much of a factor of success as substance. Boasting a wholly reforged exterior in four gorgeous colors—Brown, Champagne, Graphite or Pink—accentuated with delightful details such as premium Infusion finishes and crystal-adorned hinges, a successful melding of fashion and functionality easily situates it at the pinnacle of portable computing.

ASUS S121 notebook

The ASUS S121 notebook was born of a desire to fulfill the demanding needs of today’s busy executives, as well as keeping them looking stylish wherever their work takes them. Dressed to impress, the S121 sports a majestic glossy brown finish with shimmering fibers that graces the LCD lid, while CRYSTALLIZED™ - Swarovski Elements masterfully imbedded into intricately crafted metallic hinges add a touch of class, reminiscent of a pair of marquis-cut diamond cuff-links on a business suit. To further complete this fusion of high fashion and functionality, exquisite leather-wrapped palm rests are housed within a svelte 2.3cm profile and feather-light 1.45kg body. Coupled with a comfortable 12.1” screen, up to 250GB of hard disk space and 8 hours of battery life with the exclusive ASUS Super Hybrid Engine, the ASUS S121 has redefined the meaning of digital luxury.

EeeKeyboard PC

The most innovative and exciting computer available today, the space-saving and supremely portable EeeKeyboard PC offers the complete functionality of a desktop PC in a slim and stylish keyboard that weighs under 1kg. It easily turns any big-screen TV or LCD monitor into a fully functional PC and video/audio transmission device via its Ultra Wide Band Wireless connectivity—making it suitable for any modern home. A 5-inch touch panel provides users with an interactive and intuitive means of controlling the screen cursor.

ASUS P30 notebook

The ASUS P30 notebook helps deliver a total solution for secure and trusted mobile computing. It features outstanding power efficiency with the ASUS Super Hybrid Engine (SHE); while the ASUS Xpress Charge feature speedily recharges the notebooks. It also delivers outstanding portability, being less than 1 inch in thickness and only 3.3lbs in weight. The P30 also delivers secure data protection that encompasses: HDD ShockShield Protection to help prevent hard drive data loss by shock absorption; added security via the ASUS AI Pre-Boot Finger Logon; the AI Secure Delete function; as well as an Anti-theft technology that helps locate the notebook in case of theft. Furthermore, the P30 delivers outstanding reliability with a sturdy design based on a Magnesium Skeleton, allowing users to rest assured that these notebooks will withstand the rigors of mobile computing.

ASUS Chocolate notebook keyboard

The ASUS Chocolate notebook keyboard highlights not only better ergonomic comfort, but also a visually cleaner appearance and more distinctive typing area. With a larger touch area, finger contact is increased dramatically and tight key spacing reduces dust accumulation. With a larger differentiation between the alphabetical keys and functional keys, smoother typing is achieved, and chances of typos reduced. The ditch on top of each keycap also allows the user’s fingers to locate and rest naturally on the keyboard, while hotkeys provide one-touch convenience. With a new area distribution, the central division of alphabetical keys is shifted more towards the center of the entire body, allowing the user’s typing position to be more in-line with the display screen. Combined with an improved aesthetic and more ergonomic typing gesture, the new ASUS Chocolate notebook keyboard aims to bring to users the best typing experience ever.

ASUS is proud to also present the red dot award: product design 2009 honourable mention products:


The ASUS RT-N17 is a wireless storage router that presents simple, convenient setup and usage for secure wireless networking within minutes. It encompasses EZ Setup for auto detection of prevailing WAN types and a manual-free setup for easy configurations. It also utilizes a Download and Upload Master feature for easy data transference to and from the router—without requiring a PC to be switched on. Furthermore, the RT-N17 provides easy backup solutions with just a push of a button and allows users to easily configure and utilize FTP / SAMBA / Printer / MFP sharing.

ASUS L-Series laptop bags

The ASUS L-Series laptop bags are part of the luxurious asus • COLLECTION lineup first created in 2008. Utilizing fabrics made from hi-tech nylon, the L-Shaped bags are lightweight, yet rugged to withstand moisture and constant wear and tear. Furthermore, with a perfectly constructed cut complemented by deluxe leather-wrapped carry handles and adjustable web shoulder straps, the L-Series laptop bags are a masterful blend of both style and function, making them perfect companions for any occasion.
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About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years. ASUS was rated No.1 in quality and service by the Wall Street Journal Asia. With an unparalleled commitment to innovation and quality ASUS won 2568 awards in 2007 – an average of 7 awards for every day of the year.
Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europe and ASUS sales are outstripping manufacturers who traditionally dominated the market. ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC™ family and the Lamborghini range. ASUS’s design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.

ASUS some facts and figures:

• Employs over 130,000 people worldwide
• Revenue in 2007 exceeded £11billion
• Shipped over 60 million PC motherboards that equals one in three desktop PCs shipped during 2007 was powered by an ASUS motherboard
• Ranked in the top four worldwide notebook manufacturers.
• Listed in the world’s top 100 IT companies by the Business week USA for the tenth year
• Ranked among the world’s top 500 corporations by Fortune magazine USA

Notes to Editors:

If you would like a product review we would be pleased to put you onto the list for a review sample once they do become available; however several of the products mentioned are still at concept stage and will not be available for several months. In addition we are able to organize interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.

Scans, specs and further information can be found on the following link:

Detailed stockist information can be found on the following link:

Contact Information:

Sales enquiries:

ASUS Sales Team
t: +44 (0) 1442 202720

Press enquiries:

Danielle Schofield, Tru PR
t: +44 (0) 845 833 8292

This press release was distributed by ResponseSource Press Release Wire on behalf of Tru PR in the following categories: Consumer Technology, Computing & Telecoms, for more information visit